High spirits about the liquor category

As reported on:

M1nd-set Business 1ntelligence Service data (B1S), which is based on 26,000 face-to-face traveler interviews conducted at airports around the world, determined that the top reason for the category visit decision was price advantage (37.6%) with ‘value’ (value for money and a clear price advantage) scoring highest among all age groups surveyed (84%) when asked about their purchase deci- sion motivation.