m1nd-set 360° will facilitate new, highly effective projects that have previously been almost impossible to achieve in Travel Retail. Using state-of-the-art video manipulation and virtual stores with 3D products, m1nd-Set 360° is able to control and change what each participant sees across thousands of combinations, and record all the associated decisions and interactions. The research can be delivered to smart phones and tablets, computers or through VR headsets, making the research highly flexible.
m1nd-set 360° will also enable retailers to transform the online shopping and pre-ordering experience, where international passengers will be able to browse and shop in virtual three dimensional duty free stores, visiting each category section and sub-section, from their own home or hotel prior to travel. They will be able to pick out each product and purchase or pre-order their duty free goods as if they were in the actual shop rather than just selecting from a bland list of products with only product descriptions and photos.
Another key element of m1nd-set 360° is the operational aspect. Retailers are able to gain invaluable insights by testing various designs, understand and anticipate shopper behaviour through the near real-life experience, and measure and evaluate the impact of the various design options on footfall and conversion rates. By using a combination of manipulated video footage and computer generated stores and products, the traveller journey can be recreated (home / journey to airport / concourse / store / inflight) and this includes interactive digital screens as well as the merchandising displays, to ensure every communication touchpoint is designed for maximum effectiveness and returns.
This is the first solution of its kind in the travel retail industry today. It is also the only one which can help stakeholders test, evaluate and adapt their design options for the highest conversion rates and optimise their return on investment before execution and committing the capital expenditure.