With over 20 years of combined experience in airline research our m1nd-set directors are among the world’s leading experts in the field.

They have been involved in airline satisfaction benchmarks since the launch of GAP (Global Airline Performance) in 1999, now replaced by Airs@t and have consulted with most of the world's major airlines and aircraft manufacturers on subjects like customer satisfaction, new services and products, pricing strategy, staff and crew bonding, advertising strategy and campaign effectiveness measurements, frequent flyers programs, alliances strategy, and demand forecasts to name a few.

Whatever your research challenge m1nd-set knows this industry better than any other agency and enjoys immediate access to passengers thanks to its network of airport interviewers and its database of travelers.

Travel retail

m1nd-set is world renowned as the top agency in travel retail, with a special strength of providing clients with tailor-made research, analysis, actionable results and recommendations, benefiting from business knowledge and insights.

m1nd-set has conducted a significant amount of qualitative and quantitative research studies around the world over the last years in different research areas and retail categories in Duty Free/Duty Paid.

Retail operators, as well as prominent global brands from the Tobacco, Alcohol, Perfumes & Cosmetics, Food & Confectionary industries have conducted research projects with m1nd-set, such as Travel Retail shopping motivation & behavior, mystery shopping, brand awareness and evaluation, price elasticity (conjoint surveys), promotion effectiveness, observation of shoppers, travel retail exclusive product testing, segmentation surveys, customer satisfaction, employee bonding etc.

m1nd-set is also the official research partner of TFWA, APTRA and MEDFA, as well as DFNI and the Moodie Report, and conducts research for the principal travel retail organizations on a regular basis.

m1nd-set is frequently speaking at the leading travel retail conferences and exhibitions, i.e.

  • TFWA World Exhibition in Cannes
  • APTRA/TFWA Asia Pacific in Singapore
  • MEADFA Conference in the Middle East
  • ASUTIL Conference & Exhibition in South America
  • DFNI Conference in Europe
  • Nordic Travel Retail Seminar in Scandinavia

For more detailed information

Airport advertising

Measuring multi advertising campaigns that run simultaneously in several airports across the globe can be challenging.

Thanks to its expertise in this specialized domain and valuable access to flyers (see airport interviewers and database of travelers) m1nd-set has met this challenge on numerous occasions. Over the years m1nd-set has measured a multitude of advertising campaigns (pre- and post-tests) and can assess the key indicators of effectiveness in light of previous similar research findings.


m1nd-set is renowned for its unmatched expertise in travel research.

It is simply a part of its DNA.

It has built its outstanding reputation on:

  • An unmatched reach of travelers (see airport interviewers and database of travelers)
  • Years of experience working with airlines, airports, aircraft manufacturers, travel retail actors, travel agencies, GDSs, global brands and other players in this industry
  • A combined expertise and network in this industry that allow our consultants to always be one step ahead

Luxury products

A long lasting expertise in the watch industry coupled with years of interviewing frequent travelers in the world's busiest airports has naturally led the m1nd-set team to become acquainted with luxury goods research.

Purchase motivations, Brand equity, Segmentation, Usage and attitudes, Client satisfaction and Mystery shopping are the main domains in which we can share our expertise in this sector.

High-end consumers

m1nd-set’s interviewing cabilities with Wealthy Target Groups in leading economies worldwide is unique.

The m1nd-set team has experience in interviewing wealthy people with nationalities from all around the world with the following profiles:

  • Top 5% household income (in country)
  • Top- or Mid-Management position
    (CEOs, CFOs, COOs in large companies)
  • Owners of own companies (e.g. Lawyers, Consultants etc.)
  • Frequent international travelers (first and business class)
  • Readers and watchers of leading global media (e.g. Financial Times, CNN, BBC World etc.)

m1nd-set is able to reach these high-end consumers due to its access to over 60 airports worldwide, where these wealthy people are frequently available for interviews of between 15 and 20 minutes, especially while waiting at the departure gate before entering the plane. m1nd-set people have developed a network of specialized interviewers who are excellent at approaching and interviewing this unique target group with a high participation rate.

Business to business

The extensive network of expert interviewers we have put in to place to interview high end consumers is extremely efficient for conducting Business to Business research.

m1nd-set has an excellent track record of high response rates among middle to top managers and thus can provide excellent resources for successful business to business research.

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