m1nd-set is perceived as the leading research agency in the area of air travel, with the special strength of providing their clients with tailor-made research, analysis, actionable results and recommendations, benefiting from the business knowledge and insights.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers.
We have conducted more than 2 Mio interviews over the last 10 years with travelers at airports around the globe, and therefore have significant and relevant experience in dealing with airline and airport-related topics.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark of air passengers satisfaction.
David Perroud launches GAP (Global Airline Performance), an airline passenger satisfaction benchmark that will quickly become the industry standard in partnership with IATA.
Following the success of GAP, David opens and runs the travel research department of the research agency PRP (P. Robert and Partners)
Dr. Peter Mohn joins PRP starts focusing on reseandarch in the Travel Retail channel.
Peter and David create m1nd-set on Feb 1st 2007, and closes its first year of activities with a turnover of 1.8m CHF
m1nd-set is being invited to speak at various travel related conferences and has clients in five different categories
m1nd-set meanwhile works for over 20 companies in the Travel Retail industry
m1nd-set is chosen as a research partner of the world’s leading travel retail association TFWA, as well as APTRA and other industry associations.
m1nd-set launches the Business 1ntelligence Service (B1S), and offers the Travel Retail industry the most comprehensive Marketing Intelligence source.
m1nd-set works for over 50 companies in the Travel Retail industry (Retailers, Suppliers, Trade Associations, Media), and is the most frequently company invited to speak at conferences around the world.
simplifying complexity is never...simple!
m1nd-set seasoned researchers have been helping organizations do just this for more than 15 years. By joining forces with them you will experience first-hand advice and expertise that far exceeds normal expectations from a researcher. We offer these types of consulting services at any stage of a project, whether we conducted it ourselves or not.
Quality, endorsement of the research outcomes by all users and client satisfaction come first at m1nd-set. Our reputation comes from going the extra mile to deliver beyond clients’ expectations. After realizing your first project you will know why m1nd-set stands apart from other agencies…(and how refreshing this is!).
PETER EARNED A PH.D. IN BUSINESS PSYCHOLOGY FROM THE UNIVERSITY OF GÖTTINGEN, GERMANY IN 1994.
PRIOR TO CREATING M1ND-SET, HE WAS THE CHIEF OPERATING OFFICER OF P. ROBERT AND PARTNERS (PRP) IN MORGES, SWITZERLAND.
m1nd-set is committed to play an active role for less privileged people. It dedicates at least 10% of its profit to help people in need. In addition we encourage and support our employees who wish to give time to philanthropic activities.
For instance, in 2012 m1nd-set contributed to the financing of a night shelter for homeless girls in Calcutta, India and a center for sexually abused women in Cambodia. It also dedicated time and resources for «La Barque des Enfants» in Vevey, a foundation that manages and navigates an historical 30m sail boat used for children and teenagers sailing camps.
m1nd-set is committed to help
SA Rue du Lac 47 1800 Vevey, Switzerland
+ 41 21 925 50 25
+ 41 21 925 50 25