about us

m1nd-set > About Us


m1nd-set is a research agency based in Switzerland. Our key sector of activity is airline, aircraft manufacturer, airport and travel retail research and consulting.

m1nd-set has conducted hundreds of qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to over 50 Fortune 500 companies.

global travel retail shopper segmentation

m1nd-set is perceived as the leading research agency in the area of air travel, with the special strength of providing their clients with tailor-made research, analysis, actionable results and recommendations, benefiting from the business knowledge and insights.


With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers.


We have conducted more than 2 Mio interviews over the last 10 years with travelers at airports around the globe, and therefore have significant and relevant experience in dealing with airline and airport-related topics.


Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark of air passengers satisfaction.


David Perroud launches GAP (Global Airline Performance), an airline passenger satisfaction benchmark that will quickly become the industry standard in partnership with IATA.


Following the success of GAP, David opens and runs the travel research department of the research agency PRP (P. Robert and Partners)


Dr. Peter Mohn joins PRP starts focusing on reseandarch in the Travel Retail channel.


Peter and David create m1nd-set on Feb 1st 2007, and closes its first year of activities with a turnover of 1.8m CHF


m1nd-set is being invited to speak at various travel related conferences and has clients in five different categories


m1nd-set meanwhile works for over 20 companies in the Travel Retail industry


m1nd-set is chosen as a research partner of the world’s leading travel retail association TFWA, as well as APTRA and other industry associations.


m1nd-set launches the Business 1ntelligence Service (B1S), and offers the Travel Retail industry the most comprehensive Marketing Intelligence source.


m1nd-set works for over 50 companies in the Travel Retail industry (Retailers, Suppliers, Trade Associations, Media), and is the most frequently company invited to speak at conferences around the world.


type of research services

m1nd-set’s expertise lies in multi-country research and specific sectors of activity. In terms of research techniques, we master both qualitative and quantitative research and have the necessary expertise and networks to have a global reach for each of these methods.


For multi-country and multi-market projects, finding the best solutions to collect data, understanding the challenges of cultural differences, using the right analytical tools and summarizing the enormous amount of information in a way that suits all stake holders (whether it be local, regional or global level) can be puzzling.

simplifying complexity is never...simple!

m1nd-set seasoned researchers have been helping organizations do just this for more than 15 years. By joining forces with them you will experience first-hand advice and expertise that far exceeds normal expectations from a researcher. We offer these types of consulting services at any stage of a project, whether we conducted it ourselves or not.


our philosophy

Provide the best possible solutions through an intellectually stimulating dialog with our clients and partners. Rely on our experience but continually strive to learn about new innovate methods to meet client needs.

Quality, endorsement of the research outcomes by all users and client satisfaction come first at m1nd-set. Our reputation comes from going the extra mile to deliver beyond clients’ expectations. After realizing your first project you will know why m1nd-set stands apart from other agencies…(and how refreshing this is!).



/design/img/peter.png peter mohn OWNER & CEO

/design/img/david.png david perroud MEMBER OF BOARD OF DIRECTORS & CO-FOUNDER

key people

clara perez clara perez CHIEF OPERATING OFFICER
anna marchesini anna marchesini HEAD OF BUSINESS DEVELOPMENT
camila estrada camila estrada HEAD OF TRAVEL RETAIL RESEARCH
virginie brissonnette virginie brissonnette accountant




m1nd-set is committed to play an active role for less privileged people. It dedicates at least 10% of its profit to help people in need. In addition we encourage and support our employees who wish to give time to philanthropic activities.

For instance, in 2012 m1nd-set contributed to the financing of a night shelter for homeless girls in Calcutta, India and a center for sexually abused women in Cambodia. It also dedicated time and resources for «La Barque des Enfants» in Vevey, a foundation that manages and navigates an historical 30m sail boat used for children and teenagers sailing camps.

m1nd-set is committed to help

contact us

For any questions or comments please contact us


Place de l'Ancien Port 4, 1800, Vevey, Switzerland


+ 41 21 925 50 25


+ 41 21 925 50 29