The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
![icon1]()
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
![icon2]()
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
![icon3]()
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
![icon4]()
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 132 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
CEETRA FORUM
Budapest - 2024
DFNI Annual Conference
2024
ACI EUROPE
2024
TFWA Asia-Pacific Conference
Singapore - 2024
Travel Retail Consumer Forum
Dubai - 2024
DFNI Cruise Conference
Istanbul - June 2024
Partners
m1nd-set in the media
![]()
September 2024
m1nd-set on the changing role of gifting in travel retail
The latest global shopper research, published in September by leading travel retail research agency m1nd-set, reveals that the global pandemic caused a downturn in gift shopping within travel retail, a trend that persisted even as international travel resumed. The research identifies strategies to address and reverse the declining trend in the gifting as a purpose of purchase.
![]()
September 2024
m1nd-set says consumer priority shifts from price to experience
A new study by leading travel retail research agency m1nd-set reveals a significant change in consumer behavior within the global travel retail sector. Shoppers are increasingly valuing experiential aspects over price when making purchasing decisions. The research indicates that while price has traditionally been a major factor in travelers’ buying choices, it is no longer the primary consideration.
![]()
August 2024
Blueprint and m1nd-set set to launch experiential retail workshops series
A significant number of industry stakeholders are signing up to sponsor and attend the EX.CEL Experiential Retail Workshop in Cannes on Sunday, September 29. Taking place in Cannes at the Majestic Hotel from 14.30 to 17.30, the EX.CEL Experiential Retail Workshop will delve into the transformative power of experiential retail on driving consumer engagement across global duty-free and travel retail sector.
