The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 128 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Cruise Conference
Lisbon - June.2024
Travel Retail Consumer Forum
2024
ASUTIL Latin America Conference
Bogota - 2024
IAADFS Summit of the Americas
Palm Beach - 2024
TFWA Webinar
2023
Passenger Experience Conference
2023
Partners
m1nd-set in the media
March 2024
DFNI 2024 Cruise Conference: m1nd-set reseach partner
We are delighted to be DFNI’s 2024 Cruise Conference official Research Partner. Join m1nd-set and DFNI in Instanbul for some essential insights about the cruise channel, along with guaranteed fun 🙂
Register here: https://lnkd.in/eq-p3BxJMarch 2024
GenZ RedY AsPac Edition in Singapore
GenZ RedY AsPac Workhop in Singapore on May 12th before the TFWA (Tax Free World Association) opening cocktail.
Blueprint and m1nd-set are thrilled to announce our next mutual workshop, this time focusing on GenZ in AsPac. Registrations are open now: https://genzredyasiapacificworkshop.eventbrite.com/February 2024
The potential of savory snacking in Travel Retail
m1nd-set client Kellanova (former Kellogg Company) released a Travel Retail exclusive portfolio worldwide to fulfill consumers’ needs for gifting. Jacco Douma describes how Kellanova execute activation support in excellence with various Travel Retail stakeholders.