The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.500 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 1 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 150 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Annual Conference
Barcelona - 2025
CEETRA FORUM
Prague - 2025
ASUTIL Latin America Conference
Lima - 2025
Travel Retail Consumer Forum
Amsterdam - 2025
TFWA Asia-Pacific Conference
Singapore - 2025
APTRA – India Conference
Mumbai - 2025
Partners
m1nd-set in the media
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January 2026
m1nd-set’s B1S Marks 10 Years as the Industry’s Leading Travel Retail Intelligence Platform
Celebrating a decade of excellence, m1nd-set marks the 10th anniversary of it’s leading product Business 1ntelligence Service (B1S), the Travel Retail & Duty Free industry’s premier marketing intelligence platform. Now a global success story with over 70 subscribers across all categories, the B1S subscription service provides 24/7 access to unparalleled insights. It delivers comprehensive data on air traffic across 1,500 airports worldwide and detailed consumer shopping behavior across airports, ferries, cruise ships, and downtown duty-free locations – all on one platform.
More on
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December 2025
m1nd-set Insights Shape NITR’s Gen Z–Led Confectionery Strategy
m1nd-set research underpins NITR’s strategy by quantifying the growth opportunity from rising international departures and highlighting confectionery as a stronger driver of footfall, conversion and duty-free sales. m1nd-set data shows high in-store decision-making (76%) and strong conversion potential, particularly among Gen Z, who are predominantly first-time duty-free buyers and over-index on exclusives. The insights also demonstrate Gen Z’s disproportionate propensity to purchase confectionery and adjacent categories, supporting a more targeted, Gen Z–led retail approach.
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December 2025
m1nd-set contribution to EviDens de Beauté GTR Strategy
EviDenS opens the Sanya flagship, at a pivotal time for travel retail, as the channel enters a new era of wellness-driven, experience-led beauty. Across Asia, travel retail is evolving from transactional shopping to transformative experiences. Travellers seek multisensory spaces that engage emotion through storytelling, with m1nd-set data revealing that nearly half of travellers cite ‘in-store experience’ as a primary purchase driver.
