The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.500 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 1 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 138 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Annual Conference
Barcelona - 2025
CEETRA FORUM
Prague - 2025
ASUTIL Latin America Conference
Lima - 2025
Travel Retail Consumer Forum
Amsterdam - 2025
TFWA Asia-Pacific Conference
Singapore - 2025
APTRA – India Conference
Mumbai - 2025
Partners
m1nd-set in the media
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August 2025
DFWC Q2 KPI Monitor highlights positive shift in staff engagement trends
The Duty Free World Council (DFWC) quarterly KPI Monitor, produced on its behalf by Swiss consumer research agency m1nd-set, reported a +47% rise in in-store shopper interaction throughout Q2 compared to the previous quarter, with 53% of shoppers engaging with sales staff. Quality of engagement also improved modestly, with 73% of shoppers noting a positive effect on their shopping experience, up one percentage point from Q1.
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July 2025
m1nd-set: at the core of decoding Gen Z
Recent m1nd-set data offers insight. Gen Z values price most, with 60% buying on promotion and an average spend of US$70, below the US$84 overall average. But price is only part of the picture: 14% say packaging drives purchases, and 11% are swayed by friends. Only 60% are influenced by staff, compared to 72% overall. Nearly one-third make unplanned purchases, often at the airport or in-store.
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July 2025
m1nd-set research around “sober-curious” lifestyle
Recent m1nd-set data shows growing interest in the “sober-curious” lifestyle. 59% of Gen Z travelers plan to reduce alcohol intake in 2024, a 43% increase from last year. Their motivations align with wellness goals: 65% want to improve physical health, 58% want to focus on mental wellbeing and 44% seek cost savings, highlighting how financial wellness also factors into their choices. Mocktails lead substitutes, with 36% choosing non-alcoholic mixed drinks when flying or shopping.
