The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 134 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
CEETRA FORUM
Budapest - 2024
DFNI Annual Conference
2024
ACI EUROPE
2024
TFWA Asia-Pacific Conference
Singapore - 2024
Travel Retail Consumer Forum
Dubai - 2024
DFNI Cruise Conference
Istanbul - June 2024
Partners
m1nd-set in the media
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December 2024
m1nd-set reveals 2025 air traffic and shopper behavior forecast
Leading travel retail research agency m1nd-set unveils its 2025 forecast report, offering a comprehensive outlook on global air traffic trends and evolving shopper behavior. The report provides strategic insights for travel retail stakeholders, covering top airports, nationalities, and key consumer trends that will shape the travel retail industry in the year ahead.
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December 2024
m1nd-set’s contribution to Mondelez GTR gift focus
Focusing on travellers seeking gifts for family and friends, Mondelez WTR is offering a range of engaging, personalised gifting solutions. With research from m1nd-set indicating that gift shoppers are not only more likely to spend more than regular shoppers, but they are also more aware of touchpoints, the confectionery giant aims to capture their attention through immersive, personalised, gifting activations.
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December 2024
ARI on enhancing the customer experience & m1nd-set research
m1nd-set’s research shows that over 52% of international travellers rank savings and value as the most important elements of their duty-free experience, yet price perception is still a leading barrier to purchase. ARI goal is to bridge this gap by clearly showing customers the true value they can enjoy, starting with consistent, well-defined value areas in all locations and using signage that clearly highlights value against downtown prices.
