HOMEResearch
Beyond Borders

We are specialists in travel related marketing intelligence and consulting

More about us
MAEDFA 1
TRCF 13
TRCF 16
TRCF 8
Shanghai 2015
TRCF 19
MAEDFA 2
TRCF 17
Orlando
TRCF 18
Shanghai
TRCF15
MAEDFA 1
TRCF 13

The worldwide
leader

in travel market research

m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.

Our key sector of activity is travel retail, airline, and airport research & consulting.

m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.

m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.

  • icon1

    With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.

  • icon2

    m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.

  • icon3

    m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.

  • icon4

    Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.

sky

Our 115 clients

Concha y Toro
DFNI
Delta
Diageo
Dufry
ETRC
Edrington
Emirates
APTRA
ARI
Accenture
AeroMexico
Aeroflot
Air India
Air New Zealand
AirFrance
Alitalia
Allianz
Altria
Amadeus
American Airlines
Americas
Amore Pacific
Ana
Asia
Asutil
Avianca
Avinor
BW Confidental
Bacardi
Boeing
British Airways
British American Tobacco
Brown-Forman
Bulgari
CDF
Cartier
Chanel
China Southern
Concha y Toro
DFNI
Delta
Diageo
Dufry
ETRC
Edrington
Emirates
APTRA
ARI
Accenture
AeroMexico
Aeroflot
Air India
Air New Zealand
AirFrance
Lindt
Lufthansa
Luxottica
L’Oréal
MARS
MEADFA
Malaysia Airlines
Mondeléz
Estée Lauder
Etihad Airways
Fashion Gallery
Ferrero
FinnAir
Fraport
Frontier
Gategroup
Gebr. Heinemann
Godiva
Gulf-Africa
HSBC
HUGO BOSS
Haribo
Heineken
Hermés
Hershey’s
IAADFS
IATA
Imperial Tobacco
Inflight Service
JCDecaux
JTI
Japan Airlines
KLM
Kuwait Airways
LAN
LEGO
LS travel retail
LVMH
Lacoste
Lindt
Lufthansa
Luxottica
L’Oréal
MARS
MEADFA
Malaysia Airlines
Mondeléz
Estée Lauder
Etihad Airways
Fashion Gallery
Ferrero
FinnAir
Fraport
Frontier
Gategroup
Treasury Wine Estates
Turkish Airlines
United Airlines
Vacheron Constantin
Vietnam Airlines
Virgin Atlantic
William Grant & Sons
World Duty Free Group
Moodie Report
Moët Hennessy
Nestlé
Nivea
Orange
P&G
PUIG
Perfetti van Melle
Pernod Ricard
Philip Morris
Plexus
Qatar Airways
Ricola
Ritter Sport
Rémy Cointreau
SEVA Group
SK-II
Safilo
Samsung
Saudia
Shiseido
Singapore Airlines
South African Airways
Swiss
TAM
TFWA
TRBusiness
Thai
The Shilla
Treasury Wine Estates
Turkish Airlines
United Airlines
Vacheron Constantin
Vietnam Airlines
Virgin Atlantic
William Grant & Sons
World Duty Free Group
Moodie Report
Moët Hennessy
Nestlé
Nivea
Orange
P&G
PUIG
Perfetti van Melle

Conferences

Conferences with m1nd-set presentations

Upcoming and Recent conferences:

IAADFS Orlando Conference

2022

Nordic Travel Retail Group

2022

DFNI Annual Conference

2022

Other conferences

Partners

IAADFS
NTRG
Asutil
CEETRA
ETRC
APTRA
TFWA
IATA
DFNI
DF Magazine
TRBusiness
IAADFS
NTRG
Asutil
CEETRA
ETRC
APTRA
TFWA
IATA
DFNI
DF Magazine
TRBusiness
IAADFS
NTRG
Asutil
CEETRA
ETRC

m1nd-set in the media

  • April 2022

    m1nd-set compares shopping behavior of North American travellers onboard a cruise ship as opposed to at airports

    The beauty of the cruise-retail environment lies in the time available for travelers to browse, try products and get personalized advice from sales staff, allowing more opportunities for conversion, finds the latest research by m1nd-set. Article teaser from Anna ->

  • April 2022

    m1nd-set and TRBusiness to support TFWA Asia Pacific Live networking event

    m1nd-set and TRBusiness are supporting the event, by co-hosting a 90-minute Sustainable futures workshop (14:00 – 15:30 SGT) as part of the conference schedule on day two (Wednesday 11 May).

  • March 2022

    m1nd-set identifies 5 customer segments in travel retail post pandemic

    m1nd-set has identified substantial changes characterising the purchasing behaviours of shoppers post pandemic. The modelling uses 5 customer segment families to characterise shopping behavior: ‘Local Touch Seekers’, ‘Emotional Brand Image Seekers’, Price Sensitive Shopping Lovers’, ‘Rational Pre-Planners’ and ‘Low Income Buyers’.

More news

Register for our newsletter

Don’t miss out on Travel Retail’s latest consumer insights

© 2021 m1nd-set

All rights reserved.

Contact us

For any questions or comments, please contact us.

info@m1nd-set.com

 

Place de l’Ancien Port 4, 1800, Vevey, Switzerland

+41 21 925 50 25

Web design and programming: DataExpert Services Ltd.