The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 2.000 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 2 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2.5 Mio interviews over the last two decades with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 156 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
TR Consumer Forum
Geneva - 2026
DFNI Cruise Conference
Barcelona - 2026
ASUTIL Latin America Conference
Punta Cana - 2026
NTRG Annual Conference
Copenhagen - 2026
APTRA India Conference
Bangalore - 2026
IAADFS Summit of the Americas
Orlando - 2026
Partners
m1nd-set in the media
September 2026
m1nd-set contribution to Diageo Destination Growth
Diageo Global Travel is introducing a new category growth framework designed to increase participation, conversion and category spend by embedding spirits more firmly across the traveller journey. Currently, 11% of passengers visit an alcohol duty-free fixture (m1nd-set), underlining what Diageo sees as headroom for increased penetration, the company said.
September 2026
m1nd-set contribution to VMH Swiss
VMH Swiss noted that travel retail is “a true brand-building channel” and a global showcase for its brands. The company highlighted findings that travellers “want something different”, citing a m1nd-set study claiming that two-thirds of duty-free buyers seek exclusive products, and self-purchase has risen from the mid-40% range in 2016 to 59% in 2026.
October 2026
m1nd-set contribution to L’Oréal Destination Beauty vision
L’Oréal Travel Retail presented new retail concepts, travel retail-exclusive (TREX) products and an AI robot at the TFWA World Exhibition & Conference in Cannes, under its ‘Destination Beauty: From waiting time to wow time’ mission. Skincare concepts focused on consultations and bespoke routines for travellers in response to the finding that 81% of duty-free shoppers actively look for expert care and tailored wellness (m1nd-set).