The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 115 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
IAADFS Summit of the Americas
2022
DFNI Annual Conference
2022
Passenger Experience Conference
2019
ASUTIL Frontera Conference
2021
IATA Airline Insights Forum
2007
IATA Airline Insights Forum
2008
Partners
m1nd-set in the media
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June 2022
Research partnership between NTRG and m1nd-set
The annual Nordic Travel Retail Seminar took place on 8 June in Stockholm. Peter Mohn of m1nd-set provided delegates with details of a new collaboration between NTRG and the research agency. Until 2025 NTRG members will receive quarterly updates on consumer behaviour in the airport and ferry categories.
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June 2022
m1nd-set health & well-being study to support Rituals new book launch
Rituals Cosmetics has unveiled its first book: The Book of Rituals, focusing on the spiritual benefits of wellbeing. The initiative is supported by m1nd-set ‘s research stating that a significant majority of travellers are more concerned than they were before the pandemic about both their mental health (73%) and physical wellbeing (87%).
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June 2022
m1nd-set sustainability study to support new Ritter Sport activation
Ritter Sport has launched a month-long Colourful World of Chocolate activation which focuses on sustainability and taste. Integrated digital screens promote Ritter Sport’s steps towards carbon neutrality, highlighted by m1nd-set sustainability study, which found that carbon neutrality is one of the main brand advocacy drivers for travelers.
