in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 115 clients
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
IAADFS Orlando Conference
Nordic Travel Retail Group
DFNI Annual Conference
m1nd-set in the media
m1nd-set compares shopping behavior of North American travellers onboard a cruise ship as opposed to at airports
The beauty of the cruise-retail environment lies in the time available for travelers to browse, try products and get personalized advice from sales staff, allowing more opportunities for conversion, finds the latest research by m1nd-set. Article teaser from Anna ->
m1nd-set and TRBusiness to support TFWA Asia Pacific Live networking event
m1nd-set and TRBusiness are supporting the event, by co-hosting a 90-minute Sustainable futures workshop (14:00 – 15:30 SGT) as part of the conference schedule on day two (Wednesday 11 May).
m1nd-set identifies 5 customer segments in travel retail post pandemic
m1nd-set has identified substantial changes characterising the purchasing behaviours of shoppers post pandemic. The modelling uses 5 customer segment families to characterise shopping behavior: ‘Local Touch Seekers’, ‘Emotional Brand Image Seekers’, Price Sensitive Shopping Lovers’, ‘Rational Pre-Planners’ and ‘Low Income Buyers’.