The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 128 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
CEETRA FORUM
Budapest - 2024
TFWA Asia-Pacific Conference
Singapore - 2024
Travel Retail Consumer Forum
Dubai - 2024
DFNI Cruise Conference
Istanbul - June.2024
ASUTIL Latin America Conference
Bogota - 2024
IAADFS Summit of the Americas
Palm Beach - 2024
Partners
m1nd-set in the media
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April 2024
m1nd-set latest study of ASPAC air traffic
The study draws on data from m1nd-set’s bespoke traffic and shopper behavior analysis tool, Business 1ntelligence Service (B1S), in which air traffic and forecast data are provided by IATA. The research provides detailed updates on the recovery levels across each market within Asia Pacific, intra-regional traffic, as well as traffic between AsPac and other regions, the top travelling nationalities and the main foreign visitors to markets throughout the region.
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May 2024
m1nd-set’s contribution to Bacardi new collection
According to July research from travel retail research consultancy m1nd-set, nine out of ten travellers are likely to purchase duty free exclusive spirits for themselves or as a gift, while more than 50% identified a ‘unique spirit’ such as a cask finish as the most important aspect of a travel retail exclusive spirit.
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May 2024
m1nd-set set new research into luxury TR shopping trends
Recent m1nd-set research highlights young Asian Pacific males as key drivers in global travel retail’s luxury sector, significantly impacting shopping patterns and preferences across various luxury categories.
