The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 115 clients
Conferences
Conferences with m1nd-set presentations
Recent conferences:
DFNI Annual Conference 2021
2021
Travel Retail Sustainability Week 2021
2021
TFWA Asia-Pacific Conference 2021
2021
Partners
m1nd-set in the media
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November 2021
Post-pandemic research underscores need for bespoke region-specific approach to customer
m1nd-set’s second regional analysis on post-Covid shopper behaviour reveals several stark variations in shopper behaviour. The research unveils how international travellers from Europe and the Americas are influenced to purchase in duty free.
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November 2021
DFNI and m1nd-set join forces in exclusive Cruise & Ferry Insights Partnership
DFNI and m1nd-set will present exclusive research at upcoming industry events including the Summit of the Americas in Palm Beach, Florida and the DFNI Cruise Conference 2022 in Barcelona
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November 2021
m1nd-set Hainan series: Top 5 reasons shoppers choose Hainan DF shops
‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise. For more information on m1nd-set, contact: amarchesini@m1nd-set.com
