The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 128 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
CEETRA FORUM
Budapest - 2024
TFWA Asia-Pacific Conference
Singapore - 2024
Travel Retail Consumer Forum
Dubai - 2024
DFNI Cruise Conference
Istanbul - June.2024
ASUTIL Latin America Conference
Bogota - 2024
IAADFS Summit of the Americas
Palm Beach - 2024
Partners
m1nd-set in the media
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July 2024
m1nd-set’s contribution to Hershey’s WTR Exclusive Strategy
Hershey’s consumer insights reveal that travelers in the retail market prioritize gifting and sharing, with an observed increase in sharing moments since 2021. As reported by m1nd-set, convenience, value for money, and indulgence are also key factors influencing their choice of confectionery.
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July 2024
Importance of staff interaction in global travel retail
New research from m1nd-set has highlighted the pivotal role of staff interaction in enhancing customer experiences, driving sales and increasing spend in travel retail, as well as the importance of a combined digital and human approach to customer engagement.
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July 2024
Support grows for purpose-driven sports program in Cannes
The second edition of m1nd-set’s purpose-driven Sunday sports program, occurring during the TFWA World Exhibition in Cannes, is receiving growing support from both returning and new partners. The Swiss research agency will once again feature wheelchair rugby and blind football in the Sunday morning sports program before the 2024 TFWA World Exhibition & Conference starts.
