in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 115 clients
Conferences with m1nd-set presentations
IAADFS Orlando Conference
Nordic Travel Retail Group
DFNI Annual Conference
m1nd-set in the media
m1nd-set marks 15th anniversary with new corporate identity
The industry leader in travel and travel retail research, m1nd-set, celebrates its fifteenth anniversary in 2022 and to mark the occasion, it has revamped its corporate identity, with a new logo and redesigned website.
Pandemic impact on gifting in travel retail varies across regions and categories
The latest pandemic impact research on travel retail shopper behaviour from m1nd-set provides a five-year analysis (2017 – 2021) of how the share of gift purchases has changed, globally, by world region, and across all categories.
Post-pandemic research underscores need for bespoke region-specific approach to customer
m1nd-set’s second regional analysis on post-Covid shopper behaviour reveals several stark variations in shopper behaviour. The research unveils how international travellers from Europe and the Americas are influenced to purchase in duty free.