The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 137 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
CEETRA FORUM
Budapest - 2024
DFNI Annual Conference
2024
ACI EUROPE
2024
TFWA Asia-Pacific Conference
Singapore - 2024
Travel Retail Consumer Forum
Dubai - 2024
DFNI Cruise Conference
Istanbul - June 2024
Partners
m1nd-set in the media
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June 2025
TRConsumer Forum 2025 – m1nd-set research partner
Head of Business Development, Anna Marchesini, provided a data-rich overview of global air traffic evolution, travel retail’s current performance, growth opportunities and evolving shopper behaviours. “For the first time in history there is a big gap between air pax and actual performance, at least in travel retail,” she said, describing how, despite strong recovery in passenger volumes post-pandemic, the industry still faces commercial challenges.
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June 2025
m1nd-set speaking and moderating at ASUTIL Conference in Lima
Dr. Peter Mohn, CEO of m1nd-set, opened the discussion by presenting comprehensive data from his company’s Business Intelligence Service, which interviews 25,000 to 30,000 passengers annually at airports worldwide. The Swiss research agency’s findings revealed major trends reshaping the travel retail landscape, with significant implications for how spirits brands approach the Latin American market.
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May 2025
m1nd-set reveals South Korean GTR KPIs outperform global trends
New research from m1nd-set reveals South Koreans remain highly engaged duty free shoppers, with footfall, conversion, and purchase rates exceeding global averages, with particularly dynamic performance among Gen Zs. The research, titled The South Korean Travel Retail Revolution, was previewed at the Asia Pacific Revolution workshop in Singapore earlier this month. It highlights that although overall purchasing has not yet returned to 2019 levels, Gen Z and Millennial shoppers are increasingly active.
