in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 123 clients
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
ASUTIL Latin America Conference
Buenos Aires - 2023
Future Travel Experience
Dublin - 2023
Warsaw - 2023
Passenger experience conference
DFNI Annual Conference
Palma de Mallorca - 2023
m1nd-set in the media
Gen Z TR workshop to take place ahead of TFWA Cannes
Blueprint and m1nd-set have teamed up to deliver a workshop for travel retail stakeholders on Generation Z consumers on Sunday 1 October in Cannes, ahead of the TFWA World Exhibition and Conference.
For registration: https://lnkd.in/edFpAVsQ
Nestlé ITR: potential of the Food category
Read the inspiring interview with Nestlé ITR about the impressive potential of the Food category in Duty Free & Travel Retail. m1nd-set contributes with essential research and insights to help the Food category and the whole Travel Retail channel grow significantly in the next decade by focusing on the concrete needs and desires of the traveling consumers.
m1nd-set contribution to Hershey WTR consumer-centric stragegy
Very interesting article about how m1nd-set’s client The Hershey Company World Travel Retail provides the Travel Retail channel with an innovative portfolio, always meeting the exact needs of the traveling confectionery shopper – currently very much into self-snacking.