The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.500 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
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With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
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m1nd-set owns a worldwide exclusive database, which currently consists of over 1 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
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m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
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Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 150 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
DFNI Annual Conference
Barcelona - 2025
CEETRA FORUM
Prague - 2025
ASUTIL Latin America Conference
Lima - 2025
Travel Retail Consumer Forum
Amsterdam - 2025
TFWA Asia-Pacific Conference
Singapore - 2025
APTRA – India Conference
Mumbai - 2025
Partners
m1nd-set in the media
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February 2026
TR Consumer Forum dates & location announced
TRBusiness and m1nd-set are thrilled to announce that the sixth edition of the consumer-centric TR Consumer Forum will take place from 29 June to 1 July, 2026, at Geneva Airport, hosted by the International Air Transport Association (IATA).
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January 2026
Pernod Ricard GTR – m1nd-set research on Chinese travellers
Pernod Ricard GTR has partnered with Lotte Duty Free and Changi Airport Group for an activation celebrating Maison Martell’s limited-edition Year of the Horse collection. These retailtainment elements reflect the insight that 81% of Chinese shoppers are highly influenced by in-store engagement – source: m1nd-ser research on Chinese Travellers 2025.
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February 2026
m1nd-set as Insight Partner at APTRA 2026
Travel retail research specialist m1nd-set returns as Insight Partner for 2026 APTRA, providing fresh data and analysis on India’s rapidly evolving shopper trends. As an official Insight Partner for the 2026 APTRA India Conference, m1nd-set is pleased to bring its deep, data-driven expertise on the Indian traveller – a segment m1nd-set has identified as one of the most critical drivers of global travel retail growth.
