The worldwide
leader
in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 2.000 qualitative and quantitative research studies around the world, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 2 million international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2.5 Mio interviews over the last two decades with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 155 clients
Conferences
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
TR Consumer Forum
Geneva - 2026
DFNI Cruise Conference
Barcelona - 2026
ASUTIL Latin America Conference
Punta Cana - 2026
NTRG Annual Conference
Copenhagen - 2026
APTRA India Conference
Bangalore - 2026
IAADFS Summit of the Americas
Orlando - 2026
Partners
m1nd-set in the media
July 2026
TR Consumer Forum: The big picture from IATA and m1nd-set
The 2026 TRBusiness Travel Retail Consumer Forum opened in Geneva with IATA and m1nd-set examining one of the industry’s key challenges: the widening gap between air traffic growth and travel retail spending. m1nd-set Founder & CEO Peter Mohn joined IATA to connect macro-level aviation trends with evolving traveller behaviour, providing a data-driven blueprint for turning passenger growth into stronger retail engagement and commercial performance.
June 2026
m1nd-set research opens CEETRA & Friends 2026
m1nd-set Founder Peter Mohn opened the CEETRA & Friends 2026 programme with new research into the increasingly complementary relationship between airport food & beverage and travel retail. Together with F&B expert Christopher Dunham-Haigh and CEETRA Board Member Alan Bork, the session demonstrated how integrated commercial planning, international consumer insights and new hybrid concepts can increase passenger engagement and maximise airport commercial performance.
June 2026
TREX shoppers revealed as key catalyst for growth in Global Travel Retail
New m1nd-set research reveals that shoppers purchasing Travel Retail Exclusives (TREX) represent one of the industry’s most valuable consumer segments. TREX shoppers are generally younger, more affluent and more engaged, with larger basket values and a stronger appetite for discovery. They also demonstrate greater awareness of retail touchpoints and respond more positively to promotions, exclusive assortments and new product experiences.