in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 102 clients
Conferences with m1nd-set presentations
Upcoming and Recent conferences:
ASUTIL Latin America Conference
Buenos Aires - 2023
DFNI Annual Conference
Palma de Mallorca - 2023
Nordic Travel Retail Group
Copenhagen - 2023
Travel Retail Consumer Forum
VIENNA - 2022
m1nd-set in the media
m1nd-set contribution to Mondelez WTR strategy
m1nd-set’s research about local touch and limited-edition products to sustain Mondelez WTR’s latest campaign.
Gen Zs represent the “opportunity of a lifetime,” reveals m1nd-set in new report
Although current consumer behavior among Gen Z travelers does not show engagement or excitement across duty free and travel retail, according to the latest research from m1nd-set, this is a clear contrast with their potential.
DFWC Q4 shopping monitor sees convenience emerge as main purchase driver
The Duty Free World Council (DFWC) Q4 KPI shopping monitor compiled by m1nd-set, has revealed that convenience is the main purchase driver among shoppers.