in travel market research
m1nd-set, founded in 2007, is the worldwide leading agency in travel research, based in Switzerland.
Our key sector of activity is travel retail, airline, and airport research & consulting.
m1nd-set has conducted over 1.000 qualitative and quantitative research studies around the world over the last decade, and has successfully provided marketing intelligence to numerous Fortune 500 companies.
m1nd-set’s special strength is to provide clients with tailor-made research, analysis, actionable results and recommendations.
With airside access to over 60 airports worldwide, m1nd-set can easily reach international air travelers to conduct face-to-face interviews.
m1nd-set owns a worldwide exclusive database, which currently consists of over 700.000 international travelers from 100+ nationalities, recruited at airport departure gates to conduct online interviews.
m1nd-set has conducted more than 2 Mio interviews over the last 15 years with travelers at airports, at border shops, in downtown Duty Free shops and on cruises / ferries around the globe.
Among other projects, m1nd-set runs the Airs@t survey (in partnership with IATA) which is recognized as the industry benchmark for air passenger satisfaction.
Our 115 clients
Conferences with m1nd-set presentations
DFNI Annual Conference 2021
Travel Retail Sustainability Week 2021
TFWA Asia-Pacific Conference 2021
m1nd-set in the media
Post-pandemic research underscores need for bespoke region-specific approach to customer
m1nd-set’s second regional analysis on post-Covid shopper behaviour reveals several stark variations in shopper behaviour. The research unveils how international travellers from Europe and the Americas are influenced to purchase in duty free.
DFNI and m1nd-set join forces in exclusive Cruise & Ferry Insights Partnership
DFNI and m1nd-set will present exclusive research at upcoming industry events including the Summit of the Americas in Palm Beach, Florida and the DFNI Cruise Conference 2022 in Barcelona
m1nd-set Hainan series: Top 5 reasons shoppers choose Hainan DF shops
‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise. For more information on m1nd-set, contact: email@example.com