A new study by leading travel retail research agency m1nd-set reveals a significant change in consumer behavior within the global travel retail sector. Shoppers are increasingly valuing experiential aspects over price when making purchasing decisions. The research indicates that while price has traditionally been a major factor in travelers’ buying choices, it is no longer the primary consideration.

A significant number of industry stakeholders are signing up to sponsor and attend the EX.CEL Experiential Retail Workshop in Cannes on Sunday, September 29. Taking place in Cannes at the Majestic Hotel from 14.30 to 17.30, the EX.CEL Experiential Retail Workshop will delve into the transformative power of experiential retail on driving consumer engagement across global duty-free and travel retail sector.

In its second quarterly KPI Monitor of 2024, produced on behalf of the Duty Free World Council by research agency m1nd-set, value and convenience of the duty free shopping offer, as well as self-indulgence, continued to be the main priorities among global shoppers in travel retail.

Food, including confectionery & chocolate, is the number 1 driver of cross category purchase and second most purchased category overall as Nestlé International Travel Retail (NITR) has upped its focus on the ‘marriage’ of two major trends in the travel retail industry, supported by m1nd-set’s research.

Hershey’s consumer insights reveal that travelers in the retail market prioritize gifting and sharing, with an observed increase in sharing moments since 2021. As reported by m1nd-set, convenience, value for money, and indulgence are also key factors influencing their choice of confectionery.

The second edition of m1nd-set’s purpose-driven Sunday sports program, occurring during the TFWA World Exhibition in Cannes, is receiving growing support from both returning and new partners. The Swiss research agency will once again feature wheelchair rugby and blind football in the Sunday morning sports program before the 2024 TFWA World Exhibition & Conference starts.

m1nd-set and Blueprint are launching a new workshop series focusing on experiential retail in the travel retail sector. The series, under the heading EX.CEL: Experiential Retail Workshop, will analyse the impact of experiential retail on consumer engagement across global duty free and travel retail.

DFNI & m1nd-set are delighted to present the first in a series of dedicated category insight reports, which provide a deep-dive into the data and trends shaping sales in a travel retail category. In this debut edition, we will be exploring the Skincare category.

New research from m1nd-set has highlighted the pivotal role of staff interaction in enhancing customer experiences, driving sales and increasing spend in travel retail, as well as the importance of a combined digital and human approach to customer engagement.

 

Gen Zs from Latin America and the Caribbean spend the most in travel retail, compared to other age groups in the region, parting with an average of $135, despite below average footfall and conversion among this young shopper segment, according to the latest research from m1nd-set.

According to July research from travel retail research consultancy m1nd-set, nine out of ten travellers are likely to purchase duty free exclusive spirits for themselves or as a gift, while more than 50% identified a ‘unique spirit’ such as a cask finish as the most important aspect of a travel retail exclusive spirit.

Recent m1nd-set research highlights young Asian Pacific males as key drivers in global travel retail’s luxury sector, significantly impacting shopping patterns and preferences across various luxury categories.

The report, produced for the DFWC by industry research agency m1nd-set, shows that for Q1 2024 the number of impulse buyers rose by +2% to 28%, versus 26% in Q4 2023.

The study draws on data from m1nd-set’s bespoke traffic and shopper behavior analysis tool, Business 1ntelligence Service (B1S), in which air traffic and forecast data are provided by IATA. The research provides detailed updates on the recovery levels across each market within Asia Pacific, intra-regional traffic, as well as traffic between AsPac and other regions, the top travelling nationalities and the main foreign visitors to markets throughout the region.

Kellanova Business Manager – Travel Retail/Duty Free Jacco Doum noted m1nd-set research which indicates the increasing role that food, and in particular salty snacks, plays in the US$69 billion global travel retail industry. He also highlighted that America, Africa and Europe are the highest contributors to salty snack purchases.

Conversion of visitors in the alcohol category in duty free has risen to 54% in Q4 2023, following a post pandemic dip to 38% (in 2021 and 2022), however, the average amount spent has fallen compared to before Covid hit, according to the latest category insights by m1nd-set.

Over the next five to six years, according to m1nd-set, India will represent the fourth largest spender on travel globally. Even more encouragingly, in duty free & travel retail, the most purchased category by Indians is Chocolate & Confectionery with more than two-thirds of Indian shoppers (35%) purchasing the category, five points higher than the global average (m1nd-set).

According to research by m1nd-set, consumers are younger and more affluent. With 65% of travel retail consumers unlikely to pre-plan purchases, it is key for the industry to provide compelling marketing campaigns, product offers and in-store experiences that captivate consumers. This presents a real opportunity, providing that the industry is properly prepared for this new wave of consumer.

Full-year 2023 KPI monitor, compiled by travel retail research agency m1nd-set : “The quarterly DFWC KPI Monitor is an excellent tool to gauge how shopper behaviour is evolving from one season to the next. The full-year analysis enables us to take a step back, assess longer-term trends and identify opportunities for the industry to adapt to shopper behaviour and consider different approaches to consumer marketing strategies.”

DFNI and m1nd-set have partnered with the IAADFS to host a dedicated Cruise Workshop at the upcoming 2024 Summit of the Americas event in Florida. Industry experts from Starboard Cruise Services, Diageo Global Travel and Denizen will join m1nd-set to share their insights.

The latest shopper research by m1nd-set on the differences between men and women’s shopping behaviour in travel retail reveals that men tend to shop more in travel retail than women, contrary to common generalisations.

Indian travellers are significantly more likely to interact with sales staff than global travellers, according to new research on the Indian travel market and shopper behaviour by Swiss research agency m1nd-set. Moreover, the impact of those interactions is also significantly higher.

We are delighted to be DFNI’s 2024 Cruise Conference official Research Partner. Join m1nd-set and DFNI in Instanbul for some essential insights about the cruise channel, along with guaranteed fun 🙂
Register here: https://lnkd.in/eq-p3BxJ

GenZ RedY AsPac Workhop in Singapore on May 12th before the TFWA (Tax Free World Association) opening cocktail.
Blueprint and m1nd-set are thrilled to announce our next mutual workshop, this time focusing on GenZ in AsPac. Registrations are open now: https://genzredyasiapacificworkshop.eventbrite.com/

m1nd-set client Kellanova (former Kellogg Company) released a Travel Retail exclusive portfolio worldwide to fulfill consumers’ needs for gifting. Jacco Douma describes how Kellanova execute activation support in excellence with various Travel Retail stakeholders.

Latest TFWA (Tax Free World Association) / m1nd-set study shows that 81% of Chinese TR consumers think it is important to have reduced or eco-friendly packaging in DF/TR shops, vs 61% globally. And from here comes the initiative of TFWA to align on these expectations and offer a more sustainable Exhibitions & Conference in Singapore.

LATEST SHOPPING BEHAVIOR OF TOBACCO BUYERS IN TRAVEL RETAIL: m1nd-set’s “Travel Retail Shopping Trends” for the Tobacco category is available for purchase from m1nd-set. Various key highlights of the report were exclusively shared with TRBusiness, and published in the February 2024 issue

The DFWC 2023 Q4 KPI Monitor, prepared for the council by Swiss research agency m1nd-set, reveals the Middle East & Africa region shows the strongest recovery following the pandemic, at 117% of 2019 levels. South America is in second position with 111% of 2019 levels, North America follows with 104%, then Europe with 102%.

This report, the final instalment in a series of TFWA Insight reports complied by travel retail research specialist Mindset, looks in detail at the main trends in consumer behaviour among Chinese Travel Retail shoppers in international airports in 2023.

The 2024 DFNI Cruise Conference to be held in the vibrant city of Istanbul from 10-13 June at the Marriott Hotel Sisli. We at m1nd-set are thrilled to be the research partner for the event! As we look towards 2024, the cruise industry is poised to reach new heights with operating capacities expected to surpass 2019 levels by 16%. This growth is fuelled by the introduction of innovative new vessels and a surge in cruise enthusiasts.

Huge success of the Travel Retail Awards from TRBusiness – Travel Retail Business. Insights by m1nd-set show that 22% of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Finalist logo, while nearly a third (31%) of consumers are more likely to purchase a product displaying the ‘Voted by Shoppers’ Winner logo.

Gen Z shoppers are the focus of the latest Nordic Travel Retail Group (NTRG) quarterly consumer insights report for Q4 2023, which looks at differences in shopper behaviour across age segments. The research carried out over four-years by m1nd-set also reveals significant room for improvement on customer engagement by sales staff in the duty free shops on ferries.

The latest research from Swiss travel and travel retail research agency, m1nd-set, comparing pre- to post-pandemic shopper behavior, has identified considerable differences in both the socio-demographic profile and shopping behavior among duty free shop visitors and purchasers.

CEETRA Travel Retail Forum in Warsaw: m1nd-set Chief Operating Officer Clara Susset presented the latest data on passenger behaviour in the CEE region. She said: “43% of duty-free purchases here are made for the purpose of gifting; this is radically different from what we observe globally”.

Less than one third of travelling shoppers are seeing information on duty and tax free offers, according to the latest Duty Free World Council (DFWC) Quarterly Global Shopping Monitor Q3 2023. Findings supplied by m1nd-set reveal that 21% of shoppers actively searched online for information about the DF&TR assortment, a 6% rise compared with Q2.

The mix of duty free buyers in the Middle East and Africa (MEA) is evolving, with a rise in the share of female, Gen Z, solo and business travellers making themselves known amid fast-rising conversion and purchase rates. The shifts are highlighted in m1nd-set’s latest data (for 2023 to date) on evolving consumer profiles in the region.

NITR cites m1nd-set research which indicates that customers are cynical and not satisfied with brands’ sustainability efforts in travel retail. The company highlights queries related to the lack of sustainable choices in airport shops and to the possibility of ‘greenwashing’.

Drawing insights from a recent study by m1nd-set, Cloosterman (Rituals Cosmetics Founder & CEO) notes that sustainability ranks high in airport purchase considerations, which is especially significant considering the environmental implications of air travel. “When we see data like this, it prompts us to question our operational strategies and identify where we can offer solutions,” he said.

Based on recent interviews conducted with more than 12,000 international passengers at more than 60 airports across the globe, the research reveals that travellers with children are more likely to visit the duty free shops, as well as purchase in the stores and have a higher average spend than shoppers who are not travelling with children.

“According to travel retail research experts m1nd-set, there was a remarkable year-on-year growth of nearly 340% in Asia Pacific air traffic in 2022. Shoppers are also demonstrating a significant increase in spending compared to 2021.

Want to know what makes travelling consumers tick? Stay a step ahead of the pack by registering your interest for the TR Consumer Forum 2024 – the duty free and travel industry’s only event that places the consumer at the heart of the conversation.

Hong Kong International is the “clear winner” when it comes to average passenger spend among the five largest airports by international arrivals, new data from analyst m1nd-set shows. The data is based on m1nd-set’s subscription-based Business 1ntelligence Service (B1A) which is developed in partnership with IATA.

The collaboration taps into a growing consumer appetite for green brands in the channel. Research by m1nd-set shows that 73% of travellers believe that more people will buy brands with greater focus on sustainability

Since Nestlé ITR (NITR) announced its intention to turn Food into the most purchased category in global travel retail, the company has seen impressive results; today Food is the fastest growing category in the sector, and the purchase rate has risen from 30% to 35%, according to m1nd-set.

Belgian chocolatier Leonidas will launch a travel retail-exclusive Snacking range at the upcoming TFWA World Exhibition in Cannes.

Mondelez World Travel Retail celebrated Swiss National Day (August 1), with a dedicated Toblerone “Sense of Place” activation at Zurich Airport in partnership with Dufry. The display featured Swiss icons and design elements to excite travelers during their journey, delivering a unique experience while showcasing Mondelez WTR’s winning portfolio.

The Cannes wheelchair rugby event and visually impaired football tournament planned to take place ahead of TFWA World Exhibition have raised significantly more funds than expected. Support for the sports activity has passed €16,000 in donations, meaning that participation costs have dropped to just €20 per person.

Citing m1nd-set data, she said 70% of shoppers want to purchase from brands that are transparent and demonstrate social responsibility. This is especially important for millennial and Gen Z consumers.

m1nd-set’s 2023 research on the cruise sector highlights travel and shopping trends among young travelers, pointing to a positive outlook for cruise retail over the coming years.

Blueprint and m1nd-set have teamed up to deliver a workshop for travel retail stakeholders on Generation Z consumers on Sunday 1 October in Cannes, ahead of the TFWA World Exhibition and Conference.

For registration: https://lnkd.in/edFpAVsQ

Read the inspiring interview with Nestlé ITR about the impressive potential of the Food category in Duty Free & Travel Retail. m1nd-set contributes with essential research and insights to help the Food category and the whole Travel Retail channel grow significantly in the next decade by focusing on the concrete needs and desires of the traveling consumers.

Very interesting article about how m1nd-set’s client The Hershey Company World Travel Retail provides the Travel Retail channel with an innovative portfolio, always meeting the exact needs of the traveling confectionery shopper – currently very much into self-snacking.

 

Travellers are becoming younger. New insights from m1nd-set unpacks how to engage with this next generation of explorers, and the trends they expect to see in travel retail, from experiential and modern retailing methods, to an offer that reflects their values of responsible consumption.

The Focus on Confectionery report by m1nd-set looks at confectionery travel retail shopping trends in Q2 2023 vs previous years. Value for money, brand loyalty & convenience are driving confectionery purchases. The conversion rate is the KPI that has faced the most variation over time.

m1nd-set latest report shows that despite the challenging economic and geopolitical context, recent traffic growth, current ticket sales and traveler trends indicate that Europe will enjoy positive growth this year, falling just short of 2019 performance and surpassing pre-pandemic levels in 2024. m1nd-set’s B1S and IATA’s DDS reveal that air ticket sales for the period between May and September are at 91% of pre-pandemic levels.

The consumer-centric TR Consumer Forum in Vienna attracted a total of 241 registered delegates – a rise of +34%, compared with the number of duty free and travel retail (DF&TR) stakeholders who attended last year’s edition. The m1nd-set team with Anna Degli Esposti, Anna Marchesini, Clara Susset, Mélissa Hervé, and Peter Mohn enjoyed terrific days at the TR Consumer Forum in partnership with TRBusiness.

Travel retail research agency m1nd-set and blueprint are partnering to deepen the global travel retail industry’s understanding of the Gen Z consumer segment. Titled “GenZ RedY”, the insights and consultancy program aims to help industry stakeholders understand the unique nature and diverse behavioral traits of this young shopper segment.

Produced in partnership with Swiss research agency m1nd-set, NTRG’s insights analyse shoppers’ intentions and reason for purchase, as well as their sentiment towards product assortments. The analysis covers inflight, ferry and airport duty free retail environments.

Price is an ongoing issue for the wider travel retail market, but exclusive data revealed by m1nd-set Owner and CEO Dr Peter Mohn underlined its vital importance as a purchase driver for the cruise and ferry shopper.

The monitor, produced for the DFWC by travel related research agency m1nd-set, incorporates traffic evolution data from m1nd-set’s Business 1ntelligence Service (B1S), which is supplied by IATA’s comprehensive DDS air traffic database and forecasting tool.

According to travel retail research agency m1nd-set, shoppers’ tendency to purchase gifts in travel retail has declined consistently over the past three years. The research analyzes shopper behavior when purchasing gifts, comparing the post-pandemic period, from 2021 to Q1 2023 with the pre-pandemic era, from 2017 until Q1 2020.

m1nd-set has unveiled the outlook for traffic in the next two to three years, highlighting the hotspots and the destinations that are experiencing a slower return to pre-pandemic levels. It also looks at shopper behaviour, revealing how consumers across the region are shopping differently in travel retail comparing pre-pandemic behaviour to the trend in 2022.

Lindt & Sprungli sees a huge scope for growth. m1nd-set research shows that footfall into the confectionery category is 21%, and conversation is 49%. Furthermore the purchase rate (% of buyers out of total passengers) is 10% – higher than perfumes (9%), alcohol (7%), tobacco (5%), make-up (2%) and skincare (3%).

“The quest for healthier lifestyles has led to a strong desire for better-for-you confectionery, but consumers have not given up their love of indulgence,” Wong added. She noted m1nd-set research which indicated that ‘to indulge’ was the number one confectionery purchase driver in 2022, and showing  strong growth versus pre-pandemic.

In its latest report, travel retail research agency m1nd-set has revealed the top passenger nationalities ranked by 2025 potential market value, and urged the industry to avoid focusing too strongly on the Chinese passenger group.

m1nd-set’s research about local touch and limited-edition products to sustain Mondelez WTR’s latest campaign.

Although current consumer behavior among Gen Z travelers does not show engagement or excitement across duty free and travel retail, according to the latest research from m1nd-set, this is a clear contrast with their potential.

The Duty Free World Council (DFWC) Q4 KPI shopping monitor compiled by m1nd-set, has revealed that convenience is the main purchase driver among shoppers.

Price points and the lack of appealing promotions are among the main reasons stopping travellers from shopping in duty free and travel retail stores when travelling internationally, according to the latest research by m1nd-set.

m1nd-set has released its air traffic forecast for 2023 which includes a 4-year forecast up until 2026. Both Asia and the Pacific will see the largest year on year percentage gains in air traffic in 2023.

m1nd-set has released its full-year 2022 B1S traffic monitor report, which is produced in partnership with IATA and their air traffic data partner ARC, comprising the world’s most comprehensive traffic and traffic forecast database (DDS), reveals the top travelling nationalities, the main transit hubs and leading airlines by passenger numbers.

m1nd-set’s 15th anniversary year was the most successful in our history regarding sales in the Travel Retail and Duty Free channel.

In this record breaking year we also sold over 40% more research projects than ever before, and an incredible 120 companies have trusted m1nd-set since I co-founded it in 2007.

m1nd-set research shows that there is significant room for growth in the online and mobile retail channel within global travel retail.

The findings reveal opportunities for increasing the share of the overall travel retail sales can be seized by a more streamlined approach to e- and m-commerce.

A study carried out by m1nd-set for Lagardère Travel Retail, tracking the evolution of behavior of travel retail European shoppers since 2016 until 2022, shows that Romanians are the youngest European buyers shopping in duty-free stores.

Indian outbound travel and tourism is showing healthy recovery, according to m1nd-set. The research provides an in-depth overview of current and future travel trends, shopper behaviour in global travel retail, and recommendations on where the focus should lie in the future for converting travellers to browsers, and browsers to shoppers.

m1nd-set Founder and CEO Peter Mohn presented key findings from his company’s interviews with 30,000 travellers over the past two years, comparing them with pre-pandemic trends. He argued confectionery was still a core category, remaining the second most purchased category in travel retail after perfumes.

DFWC has relaunched its quarterly shopping monitor compiled by m1nd-set, which reports significant changes in both purchase drivers and barriers among travellers in duty free since 2019.

The conference’s theme of Connecting for future success set the tone for engaging and stimulating discussions on the future strategic plans at ARI.

m1nd-set has presented air traffic and shopping behavioral trends and evolution.

m1nd-set has unveiled the key elements influencing how customers journey through the airport and airport stores.

The research, conducted among 5000 travellers from all world regions, maps out the customer journey and how this is impacted, and can be further influenced, from pre- to post-travel.

m1nd-set’s client NITR has underlined the new business opportunities which coffee offers in travel retail. Strategy relies also on m1nd-set research study commissioned last year about potential of coffee in travel retail.

The winners of the 2022 Global Travel Retail Awards were revealed by TRBusiness and m1nd-set at a glittering ceremony this evening (Monday 3 October) at Hôtel Barrière Le Majestic Cannes, during the TFWA World Exhibition & Conference.

A February m1nd-set study emphasised once again how sustainability is increasingly important to traveling customers. More than 80% are more concerned about sustainability than before, while 71% of shoppers globally prefer purchasing brands that proactively demonstrate social, ethical, and environmental values and practices.

During the forum, Anna Marchesini, Head of Business Development at Swiss travel retail research firm m1nd-set, presented changes in consumer shopping behaviours such as the increase in self-purchasing at the expense of gifting.

Il travel retail – afferma Anna Marchesini, Head of Business developemt at m1nd-set– è prima di tutto una piattaforma chiave in cui la maggior parte dei marchi mette in mostra i propri prodotti. In un unico posto, gli acquirenti possono trovare i principali brand di bellezza insieme ai loro nuovi lanci”.

Opening the 37th TFWA World Exhibition & Conference in Cannes, TFWA president, Erik Juul-Mortensen, said he believed that the concept of ‘going back to normal’ following the pandemic is no longer a possibility. He quotes m1nd-set’s research on several topics: younger pax profile, sustainability etc.

The program comprised three core elements. Dr. Peter Mohn, Founder and CEO at m1nd-set presenting a summary of findings from fresh consumer research on sunglasses shoppers in the travel retail channel. The study was commissioned by seven supplier companies especially for the workshop.

British Airways to launch new dedicated online wine shop. A recent report from m1nd-set  said that online was one of the most important touch point for consumers and there was strong potential for growing pre-ordering services, especially for home delivery, if customers were more aware of the service.

The strategy launched in October 2021 and Nestlé has since commissioned a study by m1nd-set to further validate the opportunity and gain a deeper understanding of how different categories appeal to travelling consumers and the affinity for major food subcategories.

The second part of m1nd-set’s age demographic specific research underscores the importance of the older generation consumer markets and reveals details of their travel retail shopper behaviour.

Interesting and actionable insights are revealed for marketers across the global travel retail industry.

The Nordic Travel Retail Group (NTRG) and Swiss research agency m1nd-set have announced the first quarterly report on airport and inflight shopping is now available for association members.

The return of global travel retail following a two year almost total hiatus, has seen a number of new trends emerge, as well as the acceleration of others, as a report from leading travel research firm m1nd-set’s shows.

The  second annual TR Consumer Forum, organised by TRBusiness and m1nd-set: the global conference agenda was brought life by exclusive consumer insights from m1nd-set and a powerful line-up of speakers.

The research outlines major differences in shopping behavior and expectations of Millennials vs Gen Z travellers.

The study includes also the average across all age groups showing for example that the tendency to engage with sales associates is above average for Millennials.

Mondelez World Travel Retail has implemented two key strategies around digitalization and sense of place based on m1nd-set research: “89% of travelling consumers expect for digitalization and technology in TR” ; “34% purchase confectionery for gifting”

Pernod Ricard Global Travel Retail (PR GTR) is planning to further grow its business on the back of positive H1 FY22 results, with consumer insights playing a pivotal role in informing decision-making.

TFWA hosted its latest webinar session on 19 July, which gave an overview of the recovery of international travel.

m1nd-set Head of Business Development Anna Marchesini presented the latest m1nd-set data on passenger traffic figures, spend and consumer trends.

The research, which studies shopping behaviour across age, gender and travel purpose as well

as across all m1nd-set’s signature customer segments, provides comparison with behaviour since the pandemic from 2021 to Q2 2022, to the four  years prior to the pandemic, from 2017 to 2020.

The annual Nordic Travel Retail Seminar took place on 8 June in Stockholm. Peter Mohn of m1nd-set provided delegates with details of a new collaboration between NTRG and the research agency. Until 2025 NTRG members will receive quarterly updates on consumer behaviour in the airport and ferry categories.

Rituals Cosmetics has unveiled its first book: The Book of Rituals, focusing on the spiritual benefits of wellbeing. The initiative is supported by m1nd-set ‘s research stating that a significant majority of travellers are more concerned than they were before the pandemic about both their mental health (73%) and physical wellbeing (87%).

Ritter Sport has launched a month-long Colourful World of Chocolate activation which focuses on sustainability and taste. Integrated digital screens promote Ritter Sport’s steps towards carbon neutrality, highlighted by m1nd-set sustainability study, which found that carbon neutrality is one of the main brand advocacy drivers for travelers.

m1nd-set has released a global traffic analysis which looks at how traffic has evolved between the first quarter of 2019 to Q1 2022. The traffic analysis looks at the international departures for airports, airlines and nationalities, as well as how traffic between regions and intraregional traffic has evolved.

The research by m1nd-set tracks the growth of the wellness sector across key markets over the past 2 years and underlines the context for the travel retail industry with insights on the global consumer mindset on both physical and mental health while travelling internationally.

Insightful article about the potential of the Beauty category in Asia Pacific including latest m1nd-set research and comments from Anna Marchesini, Head of Business Development at m1nd-set.

TR Business and m1nd-set are delighted to announce that registration for the 2022 edition of the highly acclaimed Travel Retail Consumer Forum is now open. CLICK HERE TO REGISTER

m1nd-set contributed to the “Sustainable futures” session at TFWA AsPac about communicating brand sustainability and the impact of sustainable products on self-health and wellbeing.

TRBusiness and Swiss travel retail research agency m1nd-set are delighted to announce the finalists for the 2022 Asia Pacific Travel Retail Awards; the second regional edition of the consumer-voted awards.

m1nd-set’s Business 1ntelligence Service (b1s) provides air traffic update for Central American & Caribbean. Some of the top countries have clawed back at least 50% of capacity vs 2019. Marchesini says, “footfall and  conversation rates all strongly increased in 2021, especially driven by Q4 behavior, showing a renewed enthusiasm for the DF channel”. Teaser from Anna >>

According to m1nd-set, footfall for the alcohol category has significantly increased compared with pre-Covid levels and reached a peak in Q4 2021. COO Clara Susset shares insights exclusively with TRBusiness. Teaser from Clara >>

Travel retailer Aer Rianta International highlighted recent consumer insights from m1nd-set on the importance of sustainability in travel retail which indicate that shoppers are increasingly concerned about sustainable living since the pandemic.

m1nd-set has announced a series of upgrades and refinements to its Business 1ntelligence Service (B1S). Since 2016, the B1S has collated more than 150,000 F2F interviews with travelling shoppers around the world. Now, the service has widen its scope and expend its research topics.

DFNI and m1nd-set’s latest Cruise Duty Free Shopping Monthly Insights estimates that the cruise industry’s sales revenues will hit US$49bn this year across a global fleet of 449 ships. And it reports that when it comes to what drives purchase, retail staff are the most important element.

At the 2022 Summit of the Americas, m1nd-set presented insights on the cruise channel section hosted by DFNI, and co-hosted together with TRBusiness a special Americas edition of the TR Consumer Forum.

The beauty of the cruise-retail environment lies in the time available for travelers to browse, try products and get personalized advice from sales staff, allowing more opportunities for conversion, finds the latest research by m1nd-set. Article teaser from Anna ->

m1nd-set and TRBusiness are supporting the event, by co-hosting a 90-minute Sustainable futures workshop (14:00 – 15:30 SGT) as part of the conference schedule on day two (Wednesday 11 May).

m1nd-set has identified substantial changes characterising the purchasing behaviours of shoppers post pandemic. The modelling uses 5 customer segment families to characterise shopping behavior: ‘Local Touch Seekers’, ‘Emotional Brand Image Seekers’, Price Sensitive Shopping Lovers’, ‘Rational Pre-Planners’ and ‘Low Income Buyers’.

The first MEADFA webinar of the year looked at the challenges for the supply chain and how travel retail is taking shape in the Middle East and Africa region. m1nd-set offered a deep-dive into the habits of the travel retail shopper in the Middle East and Africa at the start of the session.

The Nordic Travel Retail Group (NTRG) is delighted to announce it has signed a strategic four-year partnership for shopper insights with leading travel and travel retail research agency m1nd-set.

m1nd-set released an updated edition of its highly coveted Hainan market focus research, published mid-2021, which focuses more specifically on the Beauty and Alcohol categories.

At this year’s Summit of the Americas, TRBusiness and m1nd-set will deliver a regional special edition of the hugely successful TR Consumer Forum.

The industry leader in travel and travel retail research, m1nd-set, celebrates its fifteenth anniversary in 2022 and to mark the occasion, it has revamped its corporate identity, with a new logo and redesigned website.

The latest pandemic impact research on travel retail shopper behaviour from m1nd-set provides a five-year analysis (2017 – 2021) of how the share of gift purchases has changed, globally, by world region, and across all categories.

m1nd-set’s second regional analysis on post-Covid shopper behaviour reveals several stark variations in shopper behaviour. The research unveils how international travellers from Europe and the Americas are influenced to purchase in duty free.

DFNI and m1nd-set will present exclusive research at upcoming industry events including the Summit of the Americas in Palm Beach, Florida and the DFNI Cruise Conference 2022 in Barcelona

‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise. For more information on m1nd-set, contact: amarchesini@m1nd-set.com

At last week’s TFWA World Exhibition in Cannes, IWSR and Clara m1nd-set provided a comprehensive update on the evolution of the beverage alcohol business in global travel retail, powered by the companies’ joint venture data and research tool, 1nSpirit.

The latest consumer research from m1nd-set unveils how Covid has impacted the way Asia Pacific and MEA travellers shop and are influenced to purchase in duty free. The report also reveals category purchasing, average spend and path to purchase.

We are delighted to announce the new m1nd-set ‘Monthly Hainan Insights’ series: ‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise’.

The Travel Retail industry has hailed the return of in-person business networking after the Travel Retail Consumer Forum, co-organized by m1nd-set and TRBusiness ignited the first successful industry event of its scale for almost two years.

m1nd-set’s Head of Business Development Anna Marchesini shared insights on the new generation of cruise travellers, looking at changes vs pre-Covid shopping behavior and expectations on-board.

Covid has fundamentally changed the way luxury shoppers behave: the latest consumer research from m1nd-set explores how these changes are impacting the luxury retail sector today and how TR will need to adapt new consumer expectations.

In excess of 150 travel retail executives will descend on London, UK next week to enjoy a raft of exclusive consumer insights courtesy of the inaugural Travel Retail Consumer Forum (20-22 September), hosted by TRBusiness and m1nd-set.

During the 1nSpirit workshop of the TRCF, IWSR and m1nd-set revealed the latest insights in travel retail for beverage alcohol, looking at channel performance in 2020 and future expectations. For more information about 1nSpirit please contact info@m1nd-set.com.

Covid-19 appears to have concentrated the minds of jewellery & watch shoppers who are now visiting stores less, but buying more often, according to insights from m1nd-set. This group of shoppers has also risen in popularity after the pandemic.

m1nd-set research conducted over recent weeks among Chinese consumers, who have travelled to/from Hainan, provides a long-term picture with projected traffic growth and analyses both the travelling and shopping behaviour of domestic Chinese tourists who have visited Hainan.

Americas Duty Free & Travel Retailing Magazine connected with Peter Mohn, Owner & CEO at m1nd-set, for an update on Spirits & Tobacco shoppers in TR, featuring shopper insights research based on face-to-face and online recruitment from around the world.

Read m1nd-set’s insights on international departures and shopping behavior for the globe’s top 10 airports of Duty Free & Travel Retail sales pre-pandemic (2019), available on TRBusiness’ annual report in the July / Augusr e-zine.

TRBusiness and Swiss consumer research agency m1nd-set are delighted to announce the product categories and airports finalists and winners for the consumer-voted 2021 Global Travel Retail Awards.

DEL Airport took the highest share of international departures air PAX among Asia Pacific’s airports in Q1 2021, according to a ranking of the region’s top 20 airports by m1nd-set. The research contains also shopping behavior insights for AsPac.

m1nd-set research explains some mega trends emerging after the pandemic, among which tracking of human behaviour both physical and online, more targeting technology leading to greater personalisation, increase in contactless shopping experiences and greater focus on sustainability.

European travellers are paying significantly greater attention to marketing messages and brand communications according to the latest insights from the second quarterly recovery monitor published for the European Travel Retail Confederation (ETRC) by Swiss research agency m1nd-set.

Prioritizing an important market like China to restart its pandemic-hit tourism sector can yield huge opportunities for Bahrain. According to a report by m1nd-set, China’s international travel segment is expected to return to pre-COVID-19 levels by 2023.

International travellers in the post-Covid-19 context are more likely to convert into buyers than they have been in recent years according to the latest consumer research from Swiss travel and travel retail market research agency m1nd-set.

m1nd-set has promoted three key members of its travel retail and research teams to further consolidate its position as the leading provider of travel data and consumer insights for the travel sector and travel retail industry.

MEADFA Q2 recovery monitor by m1nd-set shows air traffic evolution as well as shopping behavior in the region, and identifies three key barriers to purchase affecting the revival of duty free sales after the pandemic.

Latest research from m1nd-set assesses the importance of sustainability when shopping, the impact of sustainable attributes on the likelihood to purchase, consumers’ propensity to spend more for sustainable purchases and consumers’ understanding of the circular economy.

This latest research study assesses the impact of Covid and the Covid vaccine on travel intentions and shopping behaviour in the post-Covid travel retail environment. The research was undertaken in January 2021 and carried out among 2500 travellers who used to fly at least twice per year before the Covid-19 outbreak and who were regular shoppers in Travel Retail.