In this month’s edition of m1nd-ful titled “How are Globe-trotting Gen Zs responding to Global Travel Retail?”, we explore how Gen Zs are reshaping the global travel and tourism sector; we review their shopping trends in travel retail and discuss best practice on how to influence this unique generation, to ensure travel retail meets their expectations.

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The major downtown Duty Free shopping markets are primarily situated in global tourist hubs and cities with high volumes of international travel. It might seem logical that the behaviour of downtown Duty Free shoppers would mirror that of international Duty Free shopper behaviour at airports, inflight or on cruise ships, given that both target similar customer profiles, namely international travellers. However, as we explore in this month’s edition of m1nd-ful titled “Discovering the Downtown Duty Free Shopper”, the reality is quite different.

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Travel Retail is, always has been and always should be considered as the ideal gift-shopping environment. As we will discover in this month’s edition of m1nd-ful, entitled “Gifting on the go – understanding the gift shopper mindset in travel retail” however, the gift shopping tendency was impacted to some extent during the global pandemic. This month’s research on gifting as a purpose of purchase analyses the trends over recent years to highlight the importance of refocusing the travel retail channel’s identity and reinforce its image as the ideal gift buying environment.  We delve into the attitudes and behaviour of the gift shoppers in travel retail to understand how the global travel retail industry can navigate through this downturn and revive the gifting behaviour among global shoppers.

 

It’s important to highlight here that when talking about gift shoppers, we are referring to shoppers gifting as a purpose of purchase, (as opposed to self-treating, sharing or purchases on request) and not gifts as a category.

 

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In this month’s edition of m1nd-ful, entitled “Is price becoming less relevant in travel retail?” we demonstrate how the importance of price as a primary decision-making factor for consumers in travel retail is steadily declining. As markets evolve and consumer preferences shift, other aspects such as the retail and brand experience, quality, exclusivity, sustainability and the quality of the sales service are growing in importance. Consequently, products at both ends of the price spectrum need to rethink their pricing policy and positioning, and focus on other aspects that influence the purchase decision. We explore the reasons behind this trend and its implications for the global travel retail industry.

 

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In this month’s edition of m1nd-ful, entitled “The Power of People: how engaged staff drive sales growth” we look at the impact sales staff in the duty free stores have on the purchase decision and, most importantly how engaged staff can be a significant catalyst for sales growth. We consider both the interaction levels between staff and shoppers and the impact of the interaction, with a focus on the divergence by region as well as across the key categories where shoppers interact with the sales associates. We also analyse the expectations among shoppers concerning the role technology should have on the interaction and how this could and should evolve in the global travel retail sector.

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In this month’s edition of m1nd-ful, entitled “Latin American & Caribbean travel retail shopper behaviour” we explore the travel and travel retail landscape of Latin American and the Caribbean. We begin with a look at the economic context of the region and some general shopper behaviour. We then deep dive into the traffic outlook for the region for 2024, comparing current performance with pre-Covid levels, and conclude with an in-depth analysis of the travel retail shopper behaviour across the region.

 

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In this month’s edition of m1nd-ful, entitled “Luxury shopper behaviour in GTR” we take a deep dive into the evolving luxury retail market and the changing trends among luxury consumers in travel retail. As the luxury shopper profile becomes increasingly younger there is a seismic shift in the needs, desires and aspirations of the luxury consumer. We study how the market is developing, what brands and retailers need to take into account to remain relevant and of course how luxury shopping behaviour is evolving in travel retail.

 

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In this month’s edition of m1nd-ful, entitled “Driving footfall, conversion and spend in Asia Pacific” we will explore how air traffic across the region has evolved with both an intra-regional and intercontinental perspective and a deep-dive into the potential of the outbound Chinese traveller. We will also explore how travel retail stakeholders can utilise the shopper insights to drive footfall and increase both conversion and the size of the shopping basket among Asia Pacific travellers.

 

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In this month’s edition of m1nd-ful, entitled “Gender diverse behaviour in GTR” we highlight the differences between the behaviour of men and women when shopping in travel retail. The research focuses on the travel and shopping behaviour, with detailed insights on footfall, conversion and spend, categories purchased and share of wallet by category, purpose of purchase and purchase destination, planning vs impulse buying behaviour, staff interaction and purchase drivers as well as barriers to purchase.

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In this month’s edition of m1nd-ful, entitled “The Incredible Indian Opportunity”, we start by looking at the current and future travel trends among Indians to unveil the significant opportunities the outbound Indian travel market presents. The research also reveals the various unique traits among Indian travellers and shoppers, to provide a deep understanding of their current shopping behaviour and preferences. We also look at where and how Indian consumers seek their information about shopping and what the key influencing elements are that encourage and entice Indian consumers to purchase.

 

We hope you find it insightful!