Newsletters archive

m1nd-ful insights

Each month we bring you unique insights into shopper behaviour under a variety of different themes through our newsletter m1nd-ful. If you are interested in receiving the newsletter please subscribe below and we’ll send you future editions.

  • March 2022

    How the Pandemic has changed the Travel Retail shopper segments

    In this edition of m1nd-ful, entitled, Excel in CX with Customer Segmentation, we take an in-depth look into the specific customer segments in travel retail, defined by m1nd-set. This customer segmentation is based on hundreds of thousands of interviews over the past 15 years, and fine-tuned each year. We explain why the shopper segments identified by m1nd-set are an essential tool for improving the customer experience by location and reveal some of how these segments have evolved significantly due to the pandemic in recent years.

    We hope you find it insightful!

  • February 2022

    Future trends impacting travel retail

    In this edition of m1nd-ful, entitled, Future trends impacting travel retail, we look at some of the major trends that are expected to impact global retail, and travel retail of course, over the course of 2022 and into the foreseeable future. It’s important to note that the travelling consumers within m1nd-set’s database are recruited at airport departure gates and not purchased from consumer address brokers. The 10,000 shoppers recruited for this particular research represent a global sample of travellers from all world regions.
    The research highlights three major trends in particular: digitalisation including social commerce in particular, personal health and conscious consumerism.

    We hope you find it insightful!

  • January 2022

    Hainan revisited

    In this first edition of m1nd-ful for 2022, entitled, Hainan revisited, we take another, fresher look at the world’s most talked about duty free business. With only a few weeks until the Chinese New Year holiday, the interest in the world’s fastest growing duty free market is naturally as effervescent as the growth in duty free sales on the island. We zoom in on beauty and alcohol specifically, to shed more light on the shopper behaviour for these two leading categories in Hainan.

    We hope you find it insightful!

  • December 2021

    Magic moments

    In this last edition of m1nd-ful for 2021, entitled Magic moments, we look at how the global Covid pandemic has impacted the international traveller’s tendency to purchase products in duty free shops specifically for gifting. The five-year analysis, from 2017 to 2021, looks at how the share of gift purchases has changed, both globally and by world region, as well as across categories. We also look at how the importance of sales staff in influencing the gift purchase has evolved between 2017 and 2021, as well as other aspects of shopper behaviour such as purchase planning, the impact of touch points and role of gifting for new, first-time purchases in duty free and of course travel retail exclusives purchasing behaviour.

    We hope you find it insightful!

  • November 2021

    Why they buy and what they buy (part 2)

    In this month’s edition of m1nd-ful, we continue our regional analysis to reveal how international travellers from Europe and the Americas regions are influenced when shopping in the travel retail environment. The analysis, which follows the Asia Pacific, Middle East and Africa regional focus in last month’s newsletter, will demonstrate the key shopping influencers for international travellers from Europe and the Americas, focusing in particular on the key differences and variations in shopping behaviour between travellers from each region.

    Among the influencing factors analysed, we show the impact of sales staff and digital touch points, among other factors. The research also reveals which categories they visited and purchased and how promotions in duty free impacted their intent to buy. It’s important to note that the research refers to international travellers exclusively across both the Americas and Europe, and within Europe travel retail behaviour refers to both duty free and duty paid shopping.

    We hope you find it insightful!

  • October 2021

    Why they buy and what they buy (part 1)

    In this and next month’s edition of m1nd-ful, entitled Why they buy and what they buy, we share how the shopper psyche in the post-pandemic environment varies from region to region. The research illustrates not only the numerous factors that influence shoppers to make the purchase but also what they purchased and for which purpose. In this October edition, we study the shopper behaviour in travel retail among travellers from the Middle East and Africa (MEA) as well as across the Asia Pacific region. Next month we will study how travellers from Europe and the Americas are being influenced to purchase as well as their purchase behaviour. The analysis covers all influencing factors as well as the categories purchased and share of wallet among other criteria.

    We hope you find it insightful!

  • September 2021

    New dynamics in post-Covid luxury

    In this edition of m1nd-ful, entitled New dynamics in post-Covid luxury retail, we reveal how the global luxury retail industry has called time; time for change. Luxury retailers and travel and tourism operators have responded to the seismic shift in consumer mindset, to adapt their product and service offering to the more socially and environmentally conscious consumer. Companies across all sectors and categories in luxury retail are fundamentally changing the way they source, manufacture and package product or reposition their products and services.

    We explore how these changes are impacting the luxury retail sector today and how travel retail will need to adapt to stay in line with consumer expectations. We also look into the latest consumer trends and luxury shopping behaviour in travel retail and how post-pandemic luxury goods shoppers have changed their behaviour when travelling and shopping.

    We hope you find it insightful!

  • August 2021

    The Hainan Opportunity

    In this edition of m1nd-ful, entitled THE HAINAN OPPORTUNITY we take a deep dive into the massive opportunity that China’s Duty Free shopping haven of Hainan presents to the brands across the global travel retail sector. A summary of the findings of the study will also be presented at the inaugural Travel Retail Consumer Forum, taking place next month on 20-22 September at the Hilton London Paddington Hotel, organised by both TRBusiness and m1nd-set.

    With analysis of both travelling and shopping behaviour as well as traffic to Hainan, the research details behaviour and attitudes at all stages of the journey, from the planning stage, looking at the expectations of the Chinese shopper travelling to Hainan, as well as why and with whom they travel, to the shopping experience instore, with detailed analysis across all categories.

    We hope you find it insightful!

  • July 2021

    Consumer centricity in post-Covid travel retail

    In this edition of m1nd-ful, entitled Consumer centricity in post-Covid travel retail we look at a series of key behavioural traits among shoppers in the travel retail environment and, more importantly, how consumers are changing this behaviour following the Covid pandemic. The key aspects studied here will be developed in greater depth during the inaugural Travel Retail Consumer Forum, co-organised by m1nd-set alongside leading travel retail media TRBusiness.

    During the two-day conference, m1nd-set will share the stage with industry leaders from all sectors to discuss the findings, brainstorm together and table solutions to remain consumer-centric in the post-Covid travel retail context. The topics discussed there during the conference and here in this month’s newsletter include consumer touch points and e-commerce, sustainability health and well-being, in-store shopping drivers and store design, luxury spending, a regional focus looking at China and Hainan’s specifically with additional insights on the current domestic tourism trends, as well as two category sessions: the wines and spirits sector and beauty category.

    We hope you find it insightful!

  • June 2021

    Transformative trends in travel retail

    In this edition of m1nd-ful, entitled Transformative trends in travel retail we look at how the global pandemic has shaken up the travel retail industry with the emergence of new consumer behaviour. The shift in shopping behaviour as a result of Covid is not to be underestimated. As with many sectors, the global pandemic has generated new consumer mind-sets, different expectations and changes in consumer concerns.

    m1nd-set studies how these new trends and tendencies vary from region to region, nationality by nationality and across all consumer segments. For the purpose of this newsletter here we look at the consolidated global picture which gives a representative perspective on how these trends will affect the travel retail sector in the foreseeable future.

    We hope you find it insightful!

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