In this month’s edition of m1nd-ful, entitled “Is price becoming less relevant in travel retail?” we demonstrate how the importance of price as a primary decision-making factor for consumers in travel retail is steadily declining. As markets evolve and consumer preferences shift, other aspects such as the retail and brand experience, quality, exclusivity, sustainability and the quality of the sales service are growing in importance. Consequently, products at both ends of the price spectrum need to rethink their pricing policy and positioning, and focus on other aspects that influence the purchase decision. We explore the reasons behind this trend and its implications for the global travel retail industry.

 

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In this month’s edition of m1nd-ful, entitled “The Power of People: how engaged staff drive sales growth” we look at the impact sales staff in the duty free stores have on the purchase decision and, most importantly how engaged staff can be a significant catalyst for sales growth. We consider both the interaction levels between staff and shoppers and the impact of the interaction, with a focus on the divergence by region as well as across the key categories where shoppers interact with the sales associates. We also analyse the expectations among shoppers concerning the role technology should have on the interaction and how this could and should evolve in the global travel retail sector.

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In this month’s edition of m1nd-ful, entitled “Latin American & Caribbean travel retail shopper behaviour” we explore the travel and travel retail landscape of Latin American and the Caribbean. We begin with a look at the economic context of the region and some general shopper behaviour. We then deep dive into the traffic outlook for the region for 2024, comparing current performance with pre-Covid levels, and conclude with an in-depth analysis of the travel retail shopper behaviour across the region.

 

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In this month’s edition of m1nd-ful, entitled “Luxury shopper behaviour in GTR” we take a deep dive into the evolving luxury retail market and the changing trends among luxury consumers in travel retail. As the luxury shopper profile becomes increasingly younger there is a seismic shift in the needs, desires and aspirations of the luxury consumer. We study how the market is developing, what brands and retailers need to take into account to remain relevant and of course how luxury shopping behaviour is evolving in travel retail.

 

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In this month’s edition of m1nd-ful, entitled “Driving footfall, conversion and spend in Asia Pacific” we will explore how air traffic across the region has evolved with both an intra-regional and intercontinental perspective and a deep-dive into the potential of the outbound Chinese traveller. We will also explore how travel retail stakeholders can utilise the shopper insights to drive footfall and increase both conversion and the size of the shopping basket among Asia Pacific travellers.

 

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In this month’s edition of m1nd-ful, entitled “Gender diverse behaviour in GTR” we highlight the differences between the behaviour of men and women when shopping in travel retail. The research focuses on the travel and shopping behaviour, with detailed insights on footfall, conversion and spend, categories purchased and share of wallet by category, purpose of purchase and purchase destination, planning vs impulse buying behaviour, staff interaction and purchase drivers as well as barriers to purchase.

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In this month’s edition of m1nd-ful, entitled “The Incredible Indian Opportunity”, we start by looking at the current and future travel trends among Indians to unveil the significant opportunities the outbound Indian travel market presents. The research also reveals the various unique traits among Indian travellers and shoppers, to provide a deep understanding of their current shopping behaviour and preferences. We also look at where and how Indian consumers seek their information about shopping and what the key influencing elements are that encourage and entice Indian consumers to purchase.

 

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In this month’s edition of m1nd-ful, entitled “What to expect from Chinese travellers in 2024”, we look at the ten key topics about Chinese traveller and shopper behaviour. Drawing on findings from a major syndicated research study of Chinese travellers, based on interviews conducted in the latter part of 2023 with more than 3000 Chinese nationals planning to travel in 2024, we summarise some of the key findings, grouping together the data for Chinese international travellers to destinations both outside and within Asia. The full syndicated research on the other hand breaks down and details the findings for Chinese international travellers to destinations both outside and within Asia separately to demonstrate the differences in shopper behaviour within both outbound travel regions. The full report also provides detailed analysis of shopper behaviour to the highly frequented domestic Duty Free destination Hainan, along with many other aspects of outbound Chinese shopper behaviour, including detailed spend per category and even by brand.
The summarised findings we look at here include the socio demographics of future outbound travellers from China, preferred destinations, trip
characteristics and purpose, trip type, Chinese New Year travel plans, category planning, expectations about the forthcoming Duty-Free shopping experience, trip research behaviour and shopping research behaviour.

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In this month’s edition of m1nd-ful, entitled “What’s changed? Pre- to post-Covid shopping behaviour analysis”, we look at how shopping trends and behaviour in travel retail have evolved from the pre-Covid era in 2019 to how travellers and shoppers are now behaving in 2023. We focus on the major differences across the two periods in terms of socio demographics, as well as shopping motivation, with a focus on both divers to visit and purchase, evolutions in the categories purchased as well as spend levels per category. The analysis also looks at the growing importance of travel retail exclusives and novelties. We begin with an analysis of the major factors that have shifted shopper behaviour in general from pre- to post-Covid.

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In this month’s edition of m1nd-ful, entitled “Kid power : the influence of children on shopping behaviour in travel retail”, we reveal the influence that children have on their parents when travelling and shopping. The difference in footfall, conversion, the category selection and average spend when travellers are accompanied by their children are some of the aspects the research focuses on.

 

The importance of understanding this younger generation is not for future planning purposes; it’s for now. These younger consumers do not yet have as much purchasing power as those already in employment. As we will discover, however, we must not underestimate the importance of understanding where and how they source their information about shopping, which they then pass on to their parents.

 

The analysis in the research compares the shopping behaviour of consumers travelling with children to those travelling without. It does not mean that those travelling without do not have children, only that they were not travelling with children on their last trip.

 

We hope you find it insightful!