About us

Our vision is to be the voice of the travelers to help all stakeholders in the travel industry to continuously improve their products and services. By communicating the behavior and expectations of the travelers to aircraft manufacturers, airlines, airports, retailers and brands, we want to positively contribute to the Travel Ecosystem around the world.

m1nd-set is a research agency based in Switzerland. Our key sector of activity is the airline, aircraft manufacturer, airport and travel retail research, and consulting.

m1nd-set has conducted over thousand of qualitative and quantitative research studies around the world over the last decade and has successfully provided marketing intelligence to over 50 Fortune 500 companies.

Contact us

For any questions or comments, please contact us.



Place de l’Ancien Port 4, 1800, Vevey, Switzerland

+41 21 925 50 25

Key People

  • Dr. Peter Mohn

    Dr. Peter Mohn

    Owner and CEO

    Peter has a Norwegian passport, is a passionate father of four children, loves traveling around the world, has visited over 70 countries (and counting), and to play golf, tennis or mountain bike in the Swiss mountains whenever time allows. Peter has lived and worked in six countries and speaks German, English, Swedish and Dutch.

    Peter has a Ph.D. in Business Psychology from the renowned University of Göttingen, Germany. After his academic career, he has been working in market research on the agency side. He worked for research & consulting agencies such as The Gallup Organization, TNS Infratest, DemoSCOPE and P. Robert and Partners. He has been in executive-level industry positions (CEO, Executive Board Member) since over 20 years.

    After extensive business experience, Peter co-created m1nd-set in 2007, and is now the 100% owner and CEO of the company. Additionally, he is one of the most frequent speakers at Travel Retail industry events in Europe, Middle East and Asia, as well as in North and South America.

    Peter has been selected as the Swiss country representative for ESOMAR (the world´s leading Market Research Organization) for six years.

  • Clara Susset

    Chief Operating Officer

    Clara was born and raised in Spain, in a Swiss-Spanish family. She has been living in Switzerland for the past 15 years, and she absolutely loves it. She is the happiest when she is outdoors, and her passions include discovering the world with her son, skiing and hiking in the Alps as well as sailing on beautiful Lac Léman. Clara speaks fluent French, Spanish and English.

    After graduating with a Master’s Degree in Management from the prestigious HEC Business School in Lausanne, Clara joined m1nd-set in early 2013, gained several years’ experience as project manager and then as Research Director before being promoted to her role as COO.

    She leads the team of analysts working on travel retail, airport and airline research projects. She also manages m1nd-set’s subscription-based service B1S and the agency’s consultancy work for global brands, as well as industry associations and several leading retailers.

    Clara Susset
  • Anna Marchesini

    Anna Marchesini

    Head of Business Development

    Anna was born and raised in the Valpolicella region in Italy, world famous for its exceptional good wines. After being a dancer on a high competition level in her youth, she now loves the gym, running and mountain biking in the nature. Anna is a mother of a son and a daughter, and lives with her family (including a Golden Retriever) in a 150 year old farmhouse near Vevey, Switzerland.

    Anna always loved traveling, and studied in Italy, Germany, Switzerland and Canada, before gaining working experience for various communication agencies in Germany, until finally settling in Switzerland. She holds a Master of Science in Management – with specialization in Marketing – from the prestigious HEC Business School in Lausanne, Switzerland. Additionally to Italian, she also speaks English, German and Spanish.

    After joining m1nd-set in 2018, she worked as a project manager for various global key accounts, but quickly noticed her passion and talent for Business Development and Marketing. In 2020, Anna was promoted to Head of Business Development at m1nd-set. She is also responsible for all Marketing and PR activities, and is often invited to speak at Travel Retail and Travel related Conferences around the world.

  • Michael Barrett

    Events & Public Relations Director

    Michael was born in the UK where he spent his early years before moving to France immediately after his studies. He has always had a passion for performing in theatre and musical theatre shows and still loves singing in bands and choirs. He lives with his wife and four children in a rural village in Southwest France near Toulouse, where they enjoy country walks, swimming and cycling.

    Michael and his family returned to France in 2022 after spending 12 years working overseas in India, Cambodia and Australia. While living in Asia, Michael launched various social and environmental projects and set up a charity to empower people with disability through sports.

    After graduating from Bath University with a degree in modern languages and European studies in 1995, Michael held various marketing roles in the media, advertising industry and humanitarian sector. He joined the travel retail industry in 2006 and has enjoyed working in events management and trade association management roles over the past 18 years with TFWA, APTRA, The Moodie Davitt Report and TRBusiness. Michael joined m1nd-set in 2014 and has supported the agency for ten years as a marketing and communications consultant. He was appointed Events and Public Relations Director in January 2024.

    Michael Barrett
  • Anna Degli Esposti

    Anna Degli Esposti


    Anna was born in Bologna, Italy, where she lived all her life before moving to Switzerland 2 years ago. She enjoys reading, painting, working out and travelling. Anna likes to discover and learn about new cultures, which is why she studied languages in high school. Besides Italian, she speaks English, Spanish and a little Chinese.

    Anna graduated in Economics and Finance from one of the oldest universities in the world, the University of Bologna, in Italy. After the bachelor she realized she wanted to explore the world and decided to continue her studies abroad enrolling in a Master. She recently obtained a Master’s degree in Economics from the prestigious HEC Business School in Lausanne, Switzerland.

    Anna joined m1nd-set in January 2022. After a 6-month internship, she is now a Junior Consultant. Together with the team, she works at ad-hoc travel retail research projects for various global key accounts.

  • Mélissa Hervé


    Mélissa was born and raised in Switzerland, with a short interlude of 3 years in the Bahamas during her childhood. These years abroad have cultivated her interest in discovering new cultures and her love for travel. Besides travelling, she spends most of her free time doing sports of all kinds, but especially volleyball which she played at a competitive level. She also highly enjoys reading and sewing.

    Mélissa obtained her Bachelor’s degree in Management at Geneva, before opting for HEC Lausanne to pursue her academic path. There she successfully obtained her Master’s degree in Management with specialization in Marketing. On top of French, she speaks English and has good knowledge of German.

    Mélissa joined m1nd-set early 2022 as an intern before being promoted to the role of Junior Consultant in the travel retail ad-hoc research team, where she works for global key accounts of the industry

    Mélissa Hervé
  • Leila Fennan

    Leila Fennan

    b1s Manager

    Leila was born and raised in Morocco. She came to Switzerland in 2017 to pursue higher education. The exposure to two opposite cultures has cultivated her interest in discovering new cultures and her love for travel. Besides travelling, she spends most of her free time in museums enjoying different forms of art. She also likes reading and Ballet.

    Leila obtained her bachelor’s degree in management at HEC Lausanne and there she also successfully obtained her master’s degree in management with specialization in Marketing. On top of French, she speaks Arabic, English and has good knowledge of Spanish.

    Leila joined m1nd-set in 2023 as a Junior Consultant in the travel retail ad-hoc research team, where she works for global key accounts of the industry.


ACI AFRICA Conference






ACI World Conference


APTRA Insights Seminar Roadshow


ASUTIL Frontera Conference


ASUTIL Latin America Conference


CAPA World Aviation Summit




China Airline Retail & Ancillary Revenue Summit


China Airport Commercial & Retail Summit


DFNI Annual Conference


DFNI Cruise Conference


ETRC Business Forum Brussels


FAB Conference


Future Travel Experience


Global shopping forum


IAADFS Summit of the Americas


IATA Airline Insights Forum


ITB Berlin


MAPIC in Cannes


MEADFA Middle East & AFRICA Conference


Nordic Travel Retail Group


Passenger Experience Conference


TFWA Asia-Pacific Conference


TFWA China Conference


TFWA Webinar


TFWA World Exhibition, Cannes




Travel Retail Consumer Forum


Travel Retail Sustainability Week


Travolution Summit, London


© 2021 m1nd-set

All rights reserved.

Contact us

For any questions or comments, please contact us.



Place de l’Ancien Port 4, 1800, Vevey, Switzerland

+41 21 925 50 25

Web design and programming: DataExpert Services Ltd.