Privacy policy


1. Introduction

m1nd-set provides consumer insights reports and air traffic data and forecasts. At m1nd-set the privacy and security of our customers, survey respondents and visitors are of paramount importance. m1nd-set is committed to protecting the data you share with us. This privacy policy explains how m1nd-set processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website and platform.

For the purposes of this policy, m1nd-set defines the term “User” as an entity with which m1nd-set has an established relationship and or is a subscriber to the m1nd-set newsletter service, the term “Respondent” as any individual who responds to surveys powered by m1nd-set or who is included as a contact in a User’s account and the term “Visitor” as an individual that visits our front-end website (for example

Any information stored on m1nd-set’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. m1nd-set implements and maintains appropriate technical, security and organisational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.


2. Collection and use

  1. General

The following sections cover the specifics of each of the three groups from which data is collected: website Visitors, Respondents and Users.

  1. Website Visitors

If you are a Visitor to our website only, and not a Respondent to a survey or a user of our platform, then this section is relevant for you.

By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Kindly note that any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.

m1nd-set may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. m1nd-set may add information collected by way of pageview activity. Furthermore, m1nd-set may collect and process any Personal Data that you volunteer to us in our website’s forms, such as when you register for events or sign up for information and newsletters. If you provide m1nd-set with your social media details, m1nd-set may retrieve publicly available information about you from social media.

Such Personal Data may comprise your IP address, first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in m1nd-set products, and certain information about the company you are working for (company name and address), as well as information as to the type of relationship that exists between m1nd-set and yourself.

m1nd-set gathers data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.

    1. Purpose of processing personal data

      m1nd-set uses the collected data to communicate with Visitors, to customize content for Visitors and to improve its website by analyzing how Visitors navigate its website.
    2. Sharing personal data

      m1nd-set may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.
    3. Cookies

      Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.
    4. Links to other sites

      Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. m1nd-set is not responsible for the content or privacy policy of these other sites.
  1. Survey respondents

Respondents should be aware that in responding to surveys or survey invitations, they could be disclosing information that could make them personally identifiable. The security and privacy protection implemented on m1nd-set’s platform does not cover this type of transfer or disclosure of personal information. Respondents responding to surveys or survey invitations should be aware that they alone are responsible for the content of their responses. m1nd-set will not process Personal Data of Respondents for other purposes.

  1. Newsletter subscribers (“users”)

The following sections cover the specifics of each of the three groups from which data is collected: website Visitors, Respondents and Users.

    1. General

      Data entered or transferred into m1nd-set by newsletter subscribers (User) such as texts, questions, contacts, media files, etc., remains the property of the user and may not be shared with a third party by m1nd-set without express consent from the user.
    2. Collection of user data

      During a User’s registration and later on m1nd-set’s platform, they provide information such as name, company name, email, address, telephone and other relevant data. This information is used by m1nd-set to identify the User and provide them with our insights news service. m1nd-set Users can at any time access and edit, update or delete their contact details by logging in with their username and password to m1nd-set’s platform. m1nd-set will not retain User data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.
    3. Collection of respondent data

      m1nd-set will not process Personal Data for other purposes or by other means than for its consumer research. Respondent data includes data from individuals uploaded, transferred or manually entered by a m1nd-set User into their account for the purpose of providing feedback to the User by responding to surveys. Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family, lifestyle and social circumstances including age, date of birth, marital status, number of children, employment details, education/qualification, business contact details, gender, religion, race, health detail and other sensitive Personal Data. Answers to questions by Respondents, may also include Personal Data. The purpose of collecting Personal Data as part of a survey will vary depending on the survey, as set up by m1nd-set’s Users. As m1nd-set provides surveys to a wide group of customers and businesses, the purpose may vary greatly.
    4. Processing in the european economic area (eea)

      For Users with accounts located in m1nd-set’s European Data Region, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and m1nd-set’s processing will take place in accordance with the GDPR.

3. Retention and deletion

m1nd-set will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. For Respondent data, m1nd-set’s Users have control of the purpose for collecting data, and the duration for which the Personal Data may be kept. For Respondent data, Users with an active account will therefore have the responsibility to delete data when required. When a users’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.


4. Acceptance of these conditions

We assume that all Visitors of our website, Respondents to surveys powered by m1nd-set and users of m1nd-set’s platform have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website and platform. We reserve the right to change our privacy policy as necessity dictates. Continued use of m1nd-set website and platform after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of m1nd-set’s terms of use.


6. For further information

If you have any further questions regarding the data m1nd-set collects, or how we use it, then please feel free to contact us by email at:, or in writing at:

m1nd-set SA
Place de l’Ancien Port 4, 1800, Vevey, Switzerland

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Place de l’Ancien Port 4, 1800, Vevey, Switzerland

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